Product Description (Function, Benefits, and Target Consumer)
Care and color combine in this mineral-pigmented lip product, which offers UVA and UVB SPF 30 sun protection, deep moisture, and high shine. Its ingredients include peptides and hyaluronic acid to smooth and moisturize lips, alongside blackcurrant oil, jojoba oil, and shea butter to deeply nourish and smooth lips while providing shine. Available in five shades, from the silver-toned Disco to the deep pink Boss, the product can be worn alone or applied over lipstick. The color is also buildable for a more intense effect, and to maintain sun protection it’s recommended that the product is re-applied every two hours.
Product Innovation
Hydra Shine TriPeptide Lip Oil SPF 30 is a MULTI-TASKING all mineral, pigmented lip oil providing UVA/UVB SPF 30 sun protection. First of it's kind, unlike a lip gloss or lip balm, the Hydra Shine TriPeptide Lip Oil SPF 30 is non-sticky formula providing high shine like a gloss with sun protection but is far more moisturizing as it is enriched with a powerful blend of Peptides, Hyaluronic Acid, Black Current Oil, Argan Oil and Jojoba Oil. Crafted to provide superior moisturization to the lips and protecting dry lips from moisture loss. Packaged in a recyclable double wall tube with luxury gold and silver accents, it's too beautiful to store in a drawer. Available in 5 shades, the Hydra Shine TriPeptide Lip Oil SPF 30 can be worn over lipstick or alone to provide sun protection, deep moisture and pigmented color to dry, pale lips. Made for daily wear, a perfect travel companion to sunny destinations.
Product Claims & Benefits
UVA/UVB SPF 30 protection. Deeply moisturizes and nourishes dry lips.
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Hero Ingredients: Zinc Oxide 9%, Titanium Dioxide 9%, Sodium Hyaluronate (Hyaluronic Acid), Tripeptide-5, Black Current Seed Oil, Argan Oil, Jojoba Seed Oil and Shea Butter. Full ingredient list:POLYBUTENE, DIETHYLHEXYL ADIPATE, ISOCETYL STEARATE, DIISOSTEARYL MALATE, TITANIUM DIOXIDE, ZINC OXIDE, SILICA DIMETHYL SILYLATE, TRIDECYL TRIMELLITATE, COCO-CAPRYLATE/CAPRATE, CALCIUM SODIUM BOROSILICATE, SYNTHETIC FLUORPHLOGOPITE, CALCIUM ALUMINUM BOROSILICATE, AROMA (FLAVOUR), ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII BUTTER (BUTYROSPERMUM PARKII (SHEA BUTTER)), PALMITOYL TRIPEPTIDE-5, RIBES NIGRUM SEED OIL (RIBES NIGRUM (BLACK CURRANT) SEED OIL), SIMMONDSIA CHINENSIS SEED OIL (SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL), SODIUM HYALURONATE, MICA, POLYGLYCERYL-6 POLYHYDROXYSTEARATE, POLYGLYCERYL-6 POLYRICINOLEATE, CETYL ALCOHOL, SILICA, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TIN OXIDE, OCTYLDODECANOL MAY CONTAIN : CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 15850 (RED 6), CI 19140 (YELLOW 5 LAKE), CI 42090 (BLUE1 LAKE), CI 45410 (RED 27 LAKE), CI 15850 (RED 7), CI 16035 (RED 40 LAKE), CI 77742 (MANGANESE VIOLET)
Technology Features
Recyclable double wall tube
How to use it
Apply directly onto center of lips using applicator, blending outwards. For more coverage and color, apply additional coats. Can be worn over lipstick or alone. Reapply at least every two hours for continued sun protection.
Market Positioning & Distribution Markets
Current Distribution: United States Desired Distribution: UK, Bahamas, Canada,
Website and/or Social Media Channels + Editorial pitch
www.alameapalmbeach.com Instagram: @alameapalmbeach Facebook: @alameapalmbeach