Osmo
Electric Harmony - MOPOP
Created by Osmo to celebrate the Museum of Pop Culture’s (MOPOP) 25th anniversary, this fresh, modern scent is intended to encapsulate creativity and pop culture’s spirit. The scent was created using Osmo’s proprietary Olfactory Intelligence (OI) platform, allowing for a collaboration between artificial intelligence and master perfumer Christophe Laudamiel. As part of the creative process, the museum provided an image of a sculpture as the fragrance brief for the Olfactory Intelligence. The OI then created a draft formula that was passed to Laudamiel to perfect. The scent’s structure takes inspiration from the guitars housed in the museum, in that it harmonizes contrasting elements. These include fresh citrus and florals with marine and metallic facets, for an unexpected green, airy opening; rum extract for a distinctive warmth; and a deep, woody base of patchouli and oud that captures intensity with a mineral twist.
Hall (Pavilion) and Stand Number : Selected from Miami
This product is a finalist in the category Fragrance: Personal & Home of Cosmoprof North America 2026
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
06/21/2025
Retail Price & Fill Sizes
$150, 30 ml
Product Description (Function, Benefits, and Target Consumer)
Created by Osmo to celebrate the Museum of Pop Culture’s (MOPOP) 25th anniversary, this fresh, modern scent is intended to encapsulate creativity and pop culture’s spirit. The scent was created using Osmo’s proprietary Olfactory Intelligence (OI) platform, allowing for a collaboration between artificial intelligence and master perfumer Christophe Laudamiel. As part of the creative process, the museum provided an image of a sculpture as the fragrance brief for the Olfactory Intelligence. The OI then created a draft formula that was passed to Laudamiel to perfect. The scent’s structure takes inspiration from the guitars housed in the museum, in that it harmonizes contrasting elements. These include fresh citrus and florals with marine and metallic facets, for an unexpected green, airy opening; rum extract for a distinctive warmth; and a deep, woody base of patchouli and oud that captures intensity with a mineral twist.
Product Innovation
Electric Harmony represents a groundbreaking fusion of art, technology, and fragrance creation. This is the first bespoke scent developed specifically to capture a cultural institution's essence, translating MOPOP's iconic spirit into an olfactory experience. The product's primary innovation lies in its development process: created in collaboration with Osmo, the first company to digitize scent, utilizing their proprietary Olfactory Intelligence. This cutting-edge technology enables unprecedented collaboration between artificial intelligence and Master Perfumer Christophe Laudamiel, resulting in a composition that pushes creative boundaries beyond traditional perfumery methods. The fragrance architecture itself is unique, inspired by the iconic guitars housed in MOPOP, it harmonizes contrasting elements: fresh citrus and florals with marine and metallic facets, creating an unconventional "green, airy" opening rarely found in mainstream fragrances. The addition of rum extract provides distinctive warmth, while the deep woody base of patchouli and oud delivers intensity with a mineral twist. This innovation extends beyond formulation to user experience: Electric Harmony transforms museum memories into a tangible, wearable artifact. As CEO Michele Y. Smith notes, it leverages scent's powerful connection to memory, allowing guests to take their cultural experience home, creating a new category of museum-branded luxury fragrances.
Product Claims & Benefits
N/A
Research, Clinical Tests & Trials Results (Safety & Dermatological)
N/A
Certifications, Patents & Regulatory Compliance
N/A
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Formulated using Olfactory Intelligence (OI) and a Master Perfumer. The museum provided an image of a sculpture that was used as sole material for the fragrance brief given to the Olfactory Intelligence (OI). The OI created a draft formula that was passed to the Master Perfumer to perfect. Ingredients - Natural oud (above 1%) - 13% Natural Ho wood from Vietnam - 13% natural Sicilian lemon - 13% Patchouli “Gayo” from the Gayo community far in Indonesia, surviving the 2004 tsunami and developed in collaboration with the Mane sustainability platform. - A touch of Natural Rum Co2 extraction from the Caribbeans and Vitamin E - 34% Amber and citrus molecules 100% renewable carbon.
Technology Features
Electric Harmony was created using Osmo’s proprietary Olfactory Intelligence. Olfactory Intelligence is Osmo’s foundational AI specialized on scent that enables all of its work. It was trained on a dataset of 5,000 aroma molecules across various odor categories like floral, fruity, or minty. Once Osmo understood where specific scents fell on the map, they were able to digitally record, analyze and reproduce them. Like an LLM, you can enter a description of an emotion or memory, or even a photo, and it can translate it into a formula of fragrance molecules that can produce novel scents. What Olfactory Intelligence does for creators is enhance, accelerate, and refine. It doesn’t replace intuition, artistry, or the ability to create something deeply human. Instead, it removes blind spots and optimizes formulas. Olfactory Intelligence can check that a fragrance isn’t just a remix of something old. It can find molecular shortcuts that replace five, six, or even more ingredients with single new, high-performance ones. Ultimately, it introduces collaboration so that brands and creators of all sizes can make fragrance a foundational element of their brand while maintaining creative control.
Sustainability List of Certifications
N/A
How to use it
MOPOP’s Electric Harmony is a traditional fragrance that can be sprayed directly onto the skin.
Market Positioning & Distribution Markets
MOPOP’s Electric Harmony is currently available for purchase in the museum gift shop in Seattle, Washington.
Website and/or Social Media Channels + Editorial pitch
Editorial Pitch: Electric Harmony is a signature fragrance created for the Museum of Pop Culture in collaboration with Osmo. Osmo Instagram: https://www.instagram.com/generationbyosmo/?hl=en MOPOP Instagram: https://www.instagram.com/mopopseattle/?hl=en Osmo LinkedIn: linkedin.com/company/osmolabs MOPOP LinkedIn: https://www.linkedin.com/company/mopopseattle/ Osmo Website: https://www.osmo.ai/ Product Page: https://shopmopop.com/products/electric-harmony
Timeline
March 31, 2026
Platform Opening
May 27, 2026
Entries closing
June 22, 2026
Finalists Announcement
July 3, 2026
Deadline for Receiving Products
July 14, 2026
Awards Ceremony
Winners Announcement