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The competition of the cosmetics industry - Cosmoprof Awards
ORLY International

NAIL RESCUE - Bond Repair Serum

A two-in-one serum that can be used both as an intensive 14-day nail reset and as a treatment to extend a manicure, that targets weak, splitting, peeling, dry, and brittle natural nails. The serum is powered by a Bio-Active Quad Complex, intended to rebuild, reinforce, and restore natural nails from within. The complex’s ingredients include biotin to support keratin production at the nail matrix, helping to strengthen brittle nails, reduce breakage, and improve nail hardness; glycolic acid, a gentle exfoliant to improve penetration of moisture between layers of the nail plate, enhancing flexibility; the PHA gluconolactone, which attracts and retains moisture within the nail plate, fortifying dry nails and reducing brittleness; and marine silicium, which enhances keratin synthesis to restore nail structure, prevent brittleness, and rebuild resilience. To use as a nail reset, two coats of the serum should be applied to nails daily for up to 14 days.

Hall (Pavilion) and Stand Number : #6145

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This product is a finalist in the category Make Up & Nail Products of Cosmoprof North America 2026

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
June 10th, 2026
Retail Price & Fill Sizes
$16 MSRP for .6 oz
Product Description (Function, Benefits, and Target Consumer)
A two-in-one serum that can be used both as an intensive 14-day nail reset and as a treatment to extend a manicure, that targets weak, splitting, peeling, dry, and brittle natural nails. The serum is powered by a Bio-Active Quad Complex, intended to rebuild, reinforce, and restore natural nails from within. The complex’s ingredients include biotin to support keratin production at the nail matrix, helping to strengthen brittle nails, reduce breakage, and improve nail hardness; glycolic acid, a gentle exfoliant to improve penetration of moisture between layers of the nail plate, enhancing flexibility; the PHA gluconolactone, which attracts and retains moisture within the nail plate, fortifying dry nails and reducing brittleness; and marine silicium, which enhances keratin synthesis to restore nail structure, prevent brittleness, and rebuild resilience. To use as a nail reset, two coats of the serum should be applied to nails daily for up to 14 days.
Product Innovation
This 2-in-1 nail serum doubles as both an intensive 14-day nail reboot and a manicure prep-coat - bridging treatment and performance in a single bottle. The Active Delivery System penetrates the nail plate rather than sitting on the surface, carrying ORLY's Bio-Active Quad Complex deeper into the layers of the nail where it's needed most: • Biotin supports keratin production for stronger, harder nails as they grow. • AHA gently exfoliates between nail layers, allowing deeper moisture penetration and improved flexibility. • PHA acts as a humectant to attract and retain moisture, fortifying dry, brittle nails. • Marine Silicium enhances keratin synthesis to rebuild structure and resilience. In prep-coat mode, the same formula removes surface oils that compromise adhesion - creating an invisible reinforcement layer that extends gel and lacquer wear while protecting the nail underneath. The result: one product that rebuilds nails between manicures and makes the next manicure last longer. Fast-absorbing, touch-dry, and salon- or home-friendly, it redefines what a nail treatment can do.
Product Claims & Benefits
Nail Type & Concerns: • Targets weak, splitting, peeling, dry, and brittle natural nails • Repairs damage from bad gel removals, press-ons, and overfiling. • Suitable for bare nails or as a prep layer under lacquer/gel Performance: • Visibly rebuilds and revitalizes nails in 14 days • Strengthens nails over time • Reduces brittleness, fragility, splitting, and peeling • Increases nail moisture and flexibility • Removes surface oils on the nail plate to improve adhesion • Extends the wear of lacquer and gel manicures - less chipping, less lifting • Creates an invisible reinforcement layer that protects nails during wear Sensory Benefits: • Fast-absorbing, touch-dry finish • Lightweight, non-tacky feel • Works as both a daily treatment and a manicure prep-coat • Salon- and home-use friendly Ingredient Benefits (Bio-Active Quad Complex): • Biotin - strength and keratin support • AHA - flexibility and smoothness • PHA - deep moisture retention • Marine Silicium - structural resilience
Research, Clinical Tests & Trials Results (Safety & Dermatological)

Panelists reported -
95% rebuilt nails
95% less brittleness
95% more moisturized
90% less fragile
85% less splitting
85% stronger nails
Overall nails felt stronger, smoother, and rebuilt, like they just hit the reset button.
*Tested on 20 panelists with 2 coats applied per day on bare, natural nails for 14 days.

Certifications, Patents & Regulatory Compliance
• Formulated in compliance with U.S. FDA and EU Cosmetic Regulation (EC) No 1223/2009 cosmetic safety standards • Cruelty-free Leaping Bunny Certified (not tested on animals) • Vegan formula • No formaldehyde, formaldehyde resin, DBP, toluene, camphor, TPHP, xylene, parabens, or animal-derived ingredients
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Hero Ingredients — Bio-Active Quad Complex: • Biotin — supports natural keratin production at the nail matrix, helping strengthen brittle nails, reduce breakage, and improve overall nail hardness as nails grow out. • AHA (Glycolic Acid) — a gentle exfoliant that improves penetration of moisture between layers of the nail plate, enhancing flexibility. • PHA (Gluconolactone) — a humectant that attracts and retains moisture within the nail plate, fortifying dry nails and reducing brittleness. • Marine Silicium (Phaeodactylum Tricornutum Extract) - enhances keratin synthesis to restore nail structure, prevent brittleness, and rebuild resilience for a smoother, stronger finish. Free-From: • Formaldehyde, formaldehyde resin, DBP, toluene, camphor, TPHP, xylene, parabens • Animal-derived ingredients (vegan) • Not tested on animals (cruelty-free) Ingredients: Alcohol Denat., Aqua/Water/Eau, Parfum (Fragrance), Biotin, Phaeodactylum Tricornutum Extract, Gluconolactone, Glycolic Acid, Pentylene Glycol, Lavandula Oil/Extract, Linalyl Acetate, Linalool, Benzyl Benzoate, Beta-Caryophyllene, Terpineol, Cananga Odorata Oil/Extract, Geranyl Acetate.
Technology Features
Patented Gripper Cap for easy opening and secure bottle closure.
Sustainability List of Certifications
Leaping Bunny Certified
How to use it
Treatment Mode (14-day nail reboot): • Apply 1 even coat to clean, bare nails; allow up to 30 seconds to fully absorb • Apply a 2nd coat and allow to fully absorb • Repeat daily for up to 14 days Prep-Coat Mode (manicure extender): • Apply 1 coat to cleansed, prepped nails before your lacquer or gel basecoat • Allow to dry fully before next step • If using a primer, apply Bond Repair Serum first, then primer
Market Positioning & Distribution Markets
Positioning: • Accessible professional nail care - salon-grade efficacy at a mass-prestige price point ($16 MSRP) • Dual-audience: nail professionals and at-home consumers Distribution Channels: • Professional beauty supply (nail salons, licensed pros) • Specialty beauty retail • ORLY direct-to-consumer (orlybeauty.com) • Mass and prestige retail partners Currently Launching In: • United States • UK + Middle East coming in late 2026
Website and/or Social Media Channels + Editorial pitch
Website: orlybeauty.com Instagram: @orly TikTok: @orlynails Facebook: /ORLY

Timeline

March 31, 2026

Platform Opening

May 27, 2026

Entries closing

June 22, 2026

Finalists Announcement

July 3, 2026

Deadline for Receiving Products

July 14, 2026

Awards Ceremony
Winners Announcement