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The competition of the cosmetics industry - Cosmoprof Awards
Dossier

lost americana

Lost americana, Dossier’s first celebrity fragrance, has been created in collaboration with artist and actor mgk, also known as Machine Gun Kelly. This genderless fragrance is conceived as a rich, earthy, and spicy scent, inspired by mgk’s affinity for American nostalgia intertwined with a 90’s mood. The fragrance opens with warm notes of incense, almond, and pink pepper, before unfolding into a heart of nutmeg, myrrh, and cinnamon, with base notes of vetiver, patchouli, suede, vanilla, and a hint of chocolate. The fragrance box is 100% recyclable and made from previously recycled material, as is the glass bottle. The fragrance is made with vegan ingredients and is PETA vegan and cruelty-free-certified.

Hall (Pavilion) and Stand Number : #29121

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This product is a finalist in the category Fragrance: Personal & Home of Cosmoprof North America 2026

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
October 2025
Retail Price & Fill Sizes
$49 USD, 50ml
Product Description (Function, Benefits, and Target Consumer)
Lost americana, Dossier’s first celebrity fragrance, has been created in collaboration with artist and actor mgk, also known as Machine Gun Kelly. This genderless fragrance is conceived as a rich, earthy, and spicy scent, inspired by mgk’s affinity for American nostalgia intertwined with a 90’s mood. The fragrance opens with warm notes of incense, almond, and pink pepper, before unfolding into a heart of nutmeg, myrrh, and cinnamon, with base notes of vetiver, patchouli, suede, vanilla, and a hint of chocolate. The fragrance box is 100% recyclable and made from previously recycled material, as is the glass bottle. The fragrance is made with vegan ingredients and is PETA vegan and cruelty-free-certified.
Product Innovation
Lost Americana is Dossier’s first celebrity fragrance, created in collaboration with award-winning artist, actor, and style icon mgk. Inspired by mgk’s album of the same name, Lost Americana is a genderless fragrance that is rich, earthy, spicy, and undeniably sexy. The fragrance opens with warm notes of incense, almond, and pink pepper. It then unfolds to a heart of nutmeg, myrrh, and cinnamon notes before settling into notes of vetiver, patchouli, suede, vanilla, and a hint of chocolate at the base. Captures mgk’s reverence for American nostalgia and 90s-inspired evocativeness.
Product Claims & Benefits
Lost Americana is an earthy, statement scent Composed of 18% fragrance oils for a long lasting scent Made with vegan, high quality ingredients
Research, Clinical Tests & Trials Results (Safety & Dermatological)

No testing

Certifications, Patents & Regulatory Compliance
CPNP SCPN MOCRA CAN codes
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Top Notes: incense, almond, pink pepper Middle Notes: nutmeg, myrrh, cinnamon Base Notes: vetiver, patchouli, suede, vanilla, chocolate Lost Americana is cruelty free, vegan and crafted with clean ingredients. Full ingredient list: Alcohol Denat., Fragrance/Parfum, Water/Aqua/Eau, Tetramethyl Acetyloctahydronaphthalenes, Pogostemon Cablin Oil, Coumarin, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Linalyl Acetate, Linalool, Limonene, Pinene, Beta-Caryophyllene, Cinnamyl Alcohol, Acetyl Cedrene, Benzaldehyde, Cinnamomum Zeylanicum Bark Oil, Cinnamal, Rose Ketones, Citral, Vanillin, Eugenol, Terpinolene, Alpha-Terpinene, Benzyl Benzoate, Geranyl Acetate, Terpineol, Isoeugenol, Benzyl Cinnamate, Geraniol.
Technology Features
The boxes are 100% recyclable, made from previously recycled material. The glass bottle is recyclable made with previously recycled material. Dossier follows strict U.S. and E.U. cosmetic safety recommendations to ensure all our products are formulated using ethical and sustainable practices and are sourced from the highest quality ingredients. Lost Americana is made from sustainably-sourced, non-toxic ingredients.
Sustainability List of Certifications
Dossier is PETA vegan & cruelty free certified
How to use it
Remove metal cap Position nozzle towards body and spray one to two times on pulse points.
Market Positioning & Distribution Markets
Distribution channel: dossier.co Distribution countries: U.S., Canada, U.K., FR, DE, IT, ES, PT, Middle East, Mexico Desired distribution: India
Website and/or Social Media Channels + Editorial pitch
Instagram: https://www.instagram.com/dossierperfumes TikTok: https://www.tiktok.com/@dossierperfumes Editorial pitch: Crafted by mgk and Dossier, Lost Americana is a co-creation of the musician and Creative Lab’s most evocative notes.

Timeline

March 31, 2026

Platform Opening

May 27, 2026

Entries closing

June 22, 2026

Finalists Announcement

July 3, 2026

Deadline for Receiving Products

July 14, 2026

Awards Ceremony
Winners Announcement