Product Description (Function, Benefits, and Target Consumer)
Imparting a luminous glow to skin, this toner’s formula contains 80.6% Haiami rice water, a premium, high amino acid rice variety extracted via a patented PB-Rice 20™ process. This ingredient is used in place of purified water in the formula to enhance skin clarity. The five-step PB-Rice 20™ process soaks rice at 75°C for 20 hours, briefly heat-treats it at 100°C, then steam distills it to obtain the pure rice water with enhanced antioxidant and mineral content. In addition, upcycled rice bran PDRN within the formula supports the skin barrier. And the ingredient Melazero V2 is a patented skin-brightening active that helps inhibit excess melanin production and fade existing pigmentation for a clearer, more radiant complexion. In tests, the toner showed a 139.80% improvement in radiance; a 101.54% improvement in skin clarity; and a 14.29% improvement in dead skin reduction.
Product Innovation
Toner is built on 80.6% Haiami Rice Water — an unregistered proprietary raw material extracted via the patented PB-Rice 20™ parboiling process. This 5-step process soaks rice at 75°C for 20 hours, briefly heat-treats it at 100°C, then steam-distills to obtain ultra-pure rice water with enhanced antioxidant and mineral content.
Additionally, the formula incorporates upcycled Rice Bran PDRN — high-purity, low-molecular DNA derived from rice germ using Hyundai Bioland's HIGH PURE DNA Technology — turning agricultural by-products into high-performance skin-renewal actives.
Product Claims & Benefits
• 80.6% Haiami Rice Water base — replaces purified water with nutrient-dense rice water
• Glow/Radiance: +139.80% improvement after 2 weeks (clinical study)
• Clarity/Transparency: +101.54% improvement after 2 weeks
• Lightweight, milky texture — absorbs quickly without stickiness
Research, Clinical Tests & Trials Results (Safety & Dermatological)
• Glow/Radiance: +139.80% improvement
• Clarity/Transparency: +101.54% improvement
• Dead Skin Reduction: 14.29% improvement
• Skin Texture (Roughness): 5.19% improvement
Certifications, Patents & Regulatory Compliance
MELAZERO V2: Patent Application No. 10-2020-0114647
A patented skin-brightening formulation that helps inhibit excess melanin production and promotes the fading of existing pigmentation for a clearer, more radiant complexion.
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Oryza Sativa (Rice) Seed Water, Glycerin, Methylpropanediol, Caprylic/Capric Triglyceride, Niacinamide, 1,2-Hexanediol, Water, Betaine, Hydrogenated Lecithin, Olea Europaea (Olive) Fruit Oil, Butyrospermum Parkii (Shea) Butter, Squalane, Polyglyceryl-3 Methylglucose Distearate, Butylene Glycol, Ethylhexylglycerin, Citric Acid, Sodium Phytate, Cellulose Gum, Cholesterol, Ceramide NP, Phytosphingosine, Propanediol, Eriobotrya Japonica Leaf Extract, Tocopherol, Mentha Viridis (Spearmint) Extract, Sodium DNA
Technology Features
• PB-Rice 20™ Extraction: 5-step proprietary parboiling + steam distillation process preserving maximum nutrient integrity
• Layering-optimized texture: Light watery-milky consistency for multi-step application without stickiness or pilling
Sustainability List of Certifications
Upcycled Rice Bran PDRN:
Made using upcycled rice bran, an agricultural by-product that is often discarded, with approximately 300,000 tons generated annually in Korea.
How to use it
After cleansing, apply an appropriate amount to a cotton pad or directly to hands
Gently pat or press into skin until fully absorbed
For enhanced effect, layer multiple times (essence-style layering)
DIY toner pad mask: Soak a dry toner pad and apply as a quick sheet mask
On-the-go hydration: Pour into a mist bottle and spritz throughout the day
Use morning and/or evening as part of your daily skincare routine
Market Positioning & Distribution Markets
Positioning: Mid-premium K-beauty, ingredient-led, science-backed
Distribution channels: Amazon, TikTok Shop, B2B / Retail
Website and/or Social Media Channels + Editorial pitch
https://www.instagram.com/mizon_official/
https://www.tiktok.com/@mizon_official
https://mizon.pfdbrand.com/rice-water-milky-glow-toner-150ml.html
A glow-boosting rice-water toner with a silky milky texture that layers hydration for glass-like radiance and smoother-looking skin
