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The competition of the cosmetics industry - Cosmoprof Awards
TIMESAVVY® (ProBetter USA., Inc.)

Hybrid XL Cushion Sun Serum

Sun care is captured in a cushion formula in this product, combining SPF 50 UV protection with a lightweight serum texture. The cushion has been formulated so sunscreen can be re-applied effortlessly throughout the day, encouraging more consistent use. The formula’s ingredients include a hybrid sunscreen formula combining mineral and UV filters for SPF 50 protection that offers wearability with a reduced white cast. This is combined with skin care ingredients niacinamide, Centella asiatica extract, aloe vera leaf extract, hydrolyzed collagen, and adenosine. The oversized design of the cushion offers a faster, more even application, while the cooling puff technology delivers a refreshing feel during use. The cushion format – which can be applied over make-up – also makes the product easier to carry throughout the day.

Hall (Pavilion) and Stand Number : #31179

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This product is a finalist in the category Skin & Body Care Products of Cosmoprof North America 2026

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
Launch Date: July 1, 2026 Featured at Cosmoprof North America 2026.
Retail Price & Fill Sizes
MSRP: $45 USD Includes 25 g Compact + 25 g Refill (Total Net Weight: 50 g / 1.76 oz.)
Product Description (Function, Benefits, and Target Consumer)
Sun care is captured in a cushion formula in this product, combining SPF 50 UV protection with a lightweight serum texture. The cushion has been formulated so sunscreen can be re-applied effortlessly throughout the day, encouraging more consistent use. The formula’s ingredients include a hybrid sunscreen formula combining mineral and UV filters for SPF 50 protection that offers wearability with a reduced white cast. This is combined with skin care ingredients niacinamide, Centella asiatica extract, aloe vera leaf extract, hydrolyzed collagen, and adenosine. The oversized design of the cushion offers a faster, more even application, while the cooling puff technology delivers a refreshing feel during use. The cushion format – which can be applied over make-up – also makes the product easier to carry throughout the day.
Product Innovation
As awareness grows around the importance of sunscreen reapplication, TIMESAVVY Hybrid XL Cushion Sun Serum was developed to make daily SPF touch-ups more practical, comfortable, and compatible with modern lifestyles. The SPF 50 broad spectrum serum cushion combines high UV protection with a lightweight, breathable serum texture that can be reapplied throughout the day without heaviness or disrupting makeup. Unlike traditional sunscreen formats that can feel inconvenient for on-the-go use, the product features an oversized XL cushion designed for faster, more even application, paired with a cooling puff that delivers a refreshing skin feel during use. Its refillable compact format enhances portability, hygiene, and convenience, encouraging more consistent sunscreen reapplication habits throughout the day. By focusing not only on SPF performance but also on real-life usability, TIMESAVVY introduces a more user-centered approach to sunscreen application and reapplication for busy, active consumers seeking simplified yet high-performance skincare.
Product Claims & Benefits
• SPF 50 Broad Spectrum Protection • Lightweight serum-cushion texture with breathable wear • Makeup-friendly sunscreen reapplication • Oversized XL cushion for fast, even coverage • Cooling puff with a refreshing skin feel • Sheer, non-greasy finish for comfortable daily wear • Mess-free and hygienic application • Portable refillable compact design • Suitable for sensitive skin and sensitive eyes • Dermatologist, Ophthalmologist, and Pediatrician Tested • Non-comedogenic and hypoallergenic • Fragrance-free and paraben-free • Reef-friendly formula (free of Oxybenzone and Octinoxate) • Helps encourage more consistent sunscreen reapplication habits • Ideal for busy, active, and modern lifestyles
Research, Clinical Tests & Trials Results (Safety & Dermatological)

• Clinically tested SPF 50 Broad Spectrum UV protection for daily sun defense
• Clinically observed cooling effect with up to a 3.9°C reduction in skin surface temperature immediately after application
• Dermatologist Tested for skin compatibility and suitability for sensitive skin
• Ophthalmologist Tested for sensitive eyes and comfortable daily wear
• Pediatrician Tested for gentle use
• Non-comedogenic tested, suitable for acne-prone skin
• Hypoallergenic tested for sensitive skin compatibility
• Human application testing confirmed lightweight, breathable, and makeup-friendly wearability
• Developed for convenient, mess-free sunscreen reapplication on the go
• Portable refillable cushion format designed for everyday use and reapplication
• Formula developed without Oxybenzone, Octinoxate, fragrance, or parabens

Certifications, Patents & Regulatory Compliance
• Formulated in compliance with U.S. FDA OTC sunscreen monograph requirements • Manufactured in South Korea in facilities operating under established quality and safety standards • Clinically evaluated through dermatological and human application testing for skin compatibility and daily wear suitability • Dermatologist Tested for sensitive skin compatibility • Ophthalmologist Tested for sensitive eyes • Pediatrician Tested for gentle daily use • Non-comedogenic tested for acne-prone skin suitability • Hypoallergenic tested • Reef-friendly formula developed without Oxybenzone and Octinoxate • Clinical testing conducted by leading dermatological research organizations in South Korea, including P&K Skin Clinical Research Center • Safety evaluations supported by dermatological testing, including assessments conducted with Dermatest®
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
• Active Ingredients (OTC Sunscreen Actives): Zinc Oxide 13.58%, Homosalate 10%, Octisalate 3%, Octocrylene 2% • Hybrid sunscreen formula combining mineral and carefully selected UV filters for SPF 50 Broad Spectrum protection with enhanced wearability and reduced white cast. • Key Supporting Ingredients: Niacinamide, Centella Asiatica Extract, Aloe Vera Leaf Extract, Hydrolyzed Collagen, and Adenosine. • Lightweight serum-cushion texture designed for breathable, comfortable daily wear and effortless sunscreen reapplication over makeup. • Free-From Claims: Fragrance-free, paraben-free, formulated without Oxybenzone and Octinoxate. • Inactive Ingredients: Water, Butyloctyl Salicylate, Glycerin, Cetyl PEG/PPG-10/ 1 Dimethicone, C12-15 Alkyl Benzoate, Isododecane, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Sodium Chloride, Silica, Triethoxycaprylylsilane, Polyhydroxystearic Acid, Ceresin, Dipropylene Glycol, Hydroxyacetophenone, Disteardimonium Hectorite, Caprylyl Glycol, Niacinamide, Trihydroxystearin, Propylene Carbonate, 1,2-Hexanediol, Butylene Glycol, Adenosine, Gotu Kola (Centella asiatica) Extract, Hydrolyzed Collagen Extract, Aloe Vera Leaf Extract, Dipotassium Glycyrrhizate.
Technology Features
• Oversized XL cushion design for faster, more even sunscreen application and reapplication • Cooling puff technology designed to deliver a refreshing skin feel during use • Lightweight serum-cushion delivery system for breathable, makeup-friendly SPF wear • Portable compact format optimized for convenient on-the-go sunscreen reapplication • Mess-free application experience designed for modern, active lifestyles • Refillable cushion system designed to help reduce unnecessary packaging waste and extend product usability • Includes 1 compact, 1 refill, and 2 puffs for enhanced convenience and longevity • Hybrid sunscreen technology combining mineral and carefully selected UV filters for improved wearability and reduced white cast • Compact packaging designed for hygienic application and easy portability • User-centered design focused on encouraging more consistent sunscreen reapplication habits throughout the day
Sustainability List of Certifications
• Refillable cushion system designed to help reduce unnecessary packaging waste • Includes refill component to support reduced single-use compact replacement • Formulated without Oxybenzone and Octinoxate • Fragrance-free and paraben-free formulation • Manufactured in South Korea in facilities operating in accordance with U.S. FDA OTC sunscreen regulations • At this time, the product does not hold third-party sustainability certifications such as COSMOS, Ecocert, USDA Organic, or B Corp certification
How to use it
• Apply liberally 15 minutes before sun exposure • Use daily as the final step of your morning skincare routine • Gently press the puff into the cushion and tap evenly onto the skin • Reapply at least every 2 hours for continued sun protection • Designed for convenient sunscreen touch-ups over makeup without disrupting wear • Portable cushion compact allows quick, mess-free reapplication anytime, anywhere
Market Positioning & Distribution Markets
• Positioned as a premium hybrid sunscreen brand focused on convenient daily SPF reapplication for modern, on-the-go lifestyles • Distributed primarily through direct-to-consumer online channels, including the brand’s official website and Amazon.com • Official global launch scheduled for July 2026, with industry debut at Cosmoprof North America 2026 • Initial distribution focus: United States • Expansion plans include beauty retailers, specialty stores, luxury e-commerce platforms, curated concept stores, wellness retailers, hotels, spas, travel retail, and strategic distribution partners • Desired distribution markets include North America, the Middle East, and Asia-Pacific regions • Target consumers include busy, active, and skincare-conscious individuals seeking high-performance yet convenient sun protection solutions
Website and/or Social Media Channels + Editorial pitch
Website: www.timesavvy.com Instagram: @timesavvy.official TikTok: @timesavvy Amazon Storefront: TIMESAVVY on Amazon TIMESAVVY is a premium Korean skincare brand creating high-performance skincare solutions designed for modern, time-conscious lifestyles. Building on its award-winning no-slip sheet mask technology recognized by Women’s Health and Men’s Health, TIMESAVVY expands into hybrid sun care with innovative SPF products designed for convenient daily sunscreen reapplication. Combining skincare-inspired textures, portability, and user-centered design, the brand develops modern sun protection solutions that fit seamlessly into everyday life without compromising comfort, wearability, or performance. Editorial Pitch: SPF 50 serum cushion designed for effortless sunscreen reapplication anytime, anywhere — without disrupting makeup.

Timeline

March 31, 2026

Platform Opening

May 27, 2026

Entries closing

June 22, 2026

Finalists Announcement

July 3, 2026

Deadline for Receiving Products

July 14, 2026

Awards Ceremony
Winners Announcement