HUFS AS

Arctic Conditioner

This product focuses on the scalp, acting to rebalance, refresh, and restore the scalp while delivering conditioning to the hair. The lightweight texture means the conditioner can be applied to the scalp without creating any build-up. Among the ingredients are cooling agents which provide a refreshing sensation, helping soothe the scalp; a clinically supported anti-dandruff technology that targets the root cause of scalp imbalance, inhibiting the growth of microorganisms associated with flaking and irritation; humectants including betaine and glycols to maintain hair and scalp’s moisture balance; and lipid-rich oils, including jojoba and coconut oil, for nourishment, softness, and improved hair manageability without heaviness. Added to this, a multifunctional active complex supports the structural integrity of the hair and scalp, reinforcing hair fibers, protecting against environmental stressors, and improving hair resilience and quality. After shampooing, the conditioner is applied to the scalp and combed through lengths, before rinsing.

Hall (Pavilion) and Stand Number : #20191

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Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
February 2026
Retail Price & Fill Sizes
Regular: 250 ml | 22€ / Backwash: 500ml | 40€
Product Description (Function, Benefits, and Target Consumer)
This product focuses on the scalp, acting to rebalance, refresh, and restore the scalp while delivering conditioning to the hair. The lightweight texture means the conditioner can be applied to the scalp without creating any build-up. Among the ingredients are cooling agents which provide a refreshing sensation, helping soothe the scalp; a clinically supported anti-dandruff technology that targets the root cause of scalp imbalance, inhibiting the growth of microorganisms associated with flaking and irritation; humectants including betaine and glycols to maintain hair and scalp’s moisture balance; and lipid-rich oils, including jojoba and coconut oil, for nourishment, softness, and improved hair manageability without heaviness. Added to this, a multifunctional active complex supports the structural integrity of the hair and scalp, reinforcing hair fibers, protecting against environmental stressors, and improving hair resilience and quality. After shampooing, the conditioner is applied to the scalp and combed through lengths, before rinsing.
Product Innovation
Arctic Conditioner introduces a new approach to conditioning by shifting the focus from hair lengths to the scalp as the foundation of healthy hair. While traditional conditioners are typically avoided on the scalp due to heaviness or buildup, this formula is specifically designed to be applied directly to the scalp, enabling a new usage behavior within daily routines. The innovation lies in combining immediate sensory performance with long-term scalp and hair benefits. Cooling actives provide an instant refreshing effect, improving perceived efficacy and user experience, while clinically supported ingredients help rebalance the scalp microbiome, reduce discomfort, and maintain optimal scalp conditions. Inspired by the growing “hair skinification” trend, the formula integrates a multifunctional active complex designed to support the structural integrity of both hair fiber and scalp as an interconnected system. This holistic approach helps protect, strengthen, and improve the overall condition of the hair ecosystem. Arctic Conditioner represents a new generation of scalp-first conditioning—bridging skincare principles with haircare performance.
Product Claims & Benefits
* Provides immediate cooling and refreshing scalp sensation * Helps reduce scalp discomfort, itchiness, and imbalance * Supports a healthy scalp environment and microbiome balance * Helps prevent dandruff and excessive flaking * Hydrates both scalp and hair without weighing down * Improves hair softness, smoothness, and manageability * Strengthens and conditions the hair fiber * Enhances shine and overall hair quality * Suitable for daily use and all hair types * Designed for direct scalp application * Combines sensory experience with functional performance * Supports long-term scalp health and hair vitality
Research, Clinical Tests & Trials Results (Safety & Dermatological)

Arctic Conditioner is formulated with a combination of clinically supported ingredients and advanced active technologies that target both scalp and hair.

The anti-dandruff ingredient used in the formula is widely recognized for its ability to inhibit the growth of dandruff-causing microorganisms, helping to restore and maintain scalp balance over time. This contributes to reduced flaking and improved scalp condition.

The multifunctional active complex included in the formula is supported by in vitro and in vivo studies demonstrating benefits across the entire hair system. These include antioxidant, anti-inflammatory, and hydration-supporting effects on the scalp, as well as reinforcement and protection of the hair fiber.

Studies show that this active can help protect hair proteins from external stressors such as UV exposure and heat, improve hair strength and diameter, and enhance overall hair quality. Additionally, it contributes to increased scalp hydration, reduced redness, and improved scalp comfort after use.  

The inclusion of humectants and lipid-rich conditioning agents further supports moisture balance and barrier function, ensuring that both scalp and hair remain hydrated and healthy.

The result is a clinically supported, holistic formulation that delivers both immediate sensory benefits and long-term improvements in scalp and hair condition.

Certifications, Patents & Regulatory Compliance
Arctic Conditioner is developed in accordance with EU cosmetic regulations and meets strict safety and quality standards. All ingredients are carefully selected based on their efficacy, safety profile, and compatibility with modern cosmetic regulations. The formulation incorporates clinically supported actives and functional ingredients widely recognized within the industry. The product is manufactured under Good Manufacturing Practices (GMP) and adheres to regulatory frameworks required for international distribution. The formulation approach prioritizes both performance and safety, ensuring suitability for frequent use and direct scalp application.
Ingredients List & Formulation (Mandatory, if not specified disqualification from the contest)
Arctic Conditioner is formulated to deliver a balance between scalp care and lightweight hair conditioning. Cooling agents provide an immediate refreshing sensation that helps soothe the scalp and improve user experience. This sensory effect plays a key role in perceived performance and daily usability. The formula includes clinically supported anti-dandruff technology that targets the root cause of scalp imbalance by inhibiting the growth of microorganisms associated with flaking and irritation. Humectants such as betaine and glycols help maintain moisture balance, ensuring hydration of both scalp and hair while supporting the scalp’s natural environment. Lipid-rich oils, including jojoba and coconut oil, contribute to nourishment, softness, and improved hair manageability without heaviness. A multifunctional active complex further enhances the formulation by supporting the structural integrity of the hair and scalp system. This active helps reinforce hair fibers, protect against environmental stressors, and improve overall hair resilience and quality. The formulation is designed to be lightweight, non-occlusive, and suitable for direct scalp application—challenging traditional conditioner formulations.
Technology Features
Arctic Conditioner is built on a scalp-first conditioning technology that integrates sensory, functional, and structural benefits. Key technological elements include: * Cooling system delivering immediate sensory feedback * Microbiome-targeting anti-dandruff technology * Moisture-balancing system for scalp and hair hydration * Lightweight conditioning base suitable for scalp application * Advanced active complex supporting hair and scalp integrity The formula challenges traditional conditioner design by enabling safe and effective scalp application without buildup or heaviness. This creates a new conditioning paradigm where scalp care becomes an integrated part of daily hair routines.
Sustainability List of Certifications
The product is developed with a focus on efficient, performance-driven formulation and responsible ingredient selection. Key sustainability considerations include: * Use of multifunctional ingredients to reduce formulation complexity * Support for long-term scalp health, reducing reliance on multiple treatment products * Alignment with modern clean formulation standards * Efficient performance allowing minimal product usage The product supports a simplified, effective haircare routine aligned with evolving consumer expectations.
How to use it
After shampooing, apply Arctic Conditioner directly to the scalp and distribute through lengths. Massage gently into the scalp and leave on for 3–5 minutes to activate the cooling and balancing ingredients. Rinse thoroughly with lukewarm water. Suitable for regular or daily use. For optimal results, use in combination with Arctic Shampoo.
Market Positioning & Distribution Markets
Arctic Conditioner is positioned in the premium professional hair care segment, targeting consumers seeking advanced scalp care solutions integrated into daily routines. The product addresses key global trends: * Scalp care and hair skinification * Hybrid products combining care and performance * Sensory-driven beauty experiences * Simplified, multifunctional routines Initially launched in Europe, with planned expansion into international markets including North America.
Website and/or Social Media Channels + Editorial pitch
Arctic Conditioner redefines conditioning by putting the scalp first. Inspired by Nordic climate conditions, it delivers a refreshing cooling effect while rebalancing and restoring the scalp environment—without compromising hair softness or performance. It reflects a new era of haircare, where healthy hair starts at the scalp.

Timeline

March 31, 2026

Platform Opening

May 27, 2026

Entries closing

June 22, 2026

Finalists Announcement

July 3, 2026

Deadline for Receiving Products

July 14, 2026

Awards Ceremony
Winners Announcement