Babe Shade

A daily wear, invisible sunscreen designed for children, with zinc as its only active ingredient. The SPF 50 sunscreen is free from butyloctyl salicylate, an ingredient often used in mineral sunscreens to improve their texture, which Daily Shade regards as an endocrine disruptor. The product is also free from the UV filter oxybenzone. Instead, the product uses non-nano zinc oxide to provide sun protection, with the product 99.4% naturally derived, third-party tested, hypoallergenic, and vegan. The product’s tint, meanwhile, is derived from natural sources and has been formulated to match 98% of skin tones, to leave no white cast on the skin. The product is additionally reef-safe, pediatrician-approved, and dermatologist-approved.

This company was started after my daughter had a terrible reaction to a chemical sunscreen from a very popular baby sunscreen brand. Once I learned the dangers of chemical sunscreens I exclusively started using 100% mineral sunscreens BUT there was a HUGE problem...every single one (all 55 brands I purchased) made them look like little ghosts running around (I know you all know exactly what I’m talking about). AND I was shocked to find so many dangerous and unwanted ingredients in children's sunscreen. When I couldn't find anything close to what I needed, I decided to create one! And that's just what we did. My amazing team and I have created the PERFECT Sunscreen for kids. Did you know skin cancer is the most common cancer in America? And up to 80% of sun damage in a person’s entire life happens BEFORE the age of 18! Read that again. What if I told you the most prevalent cancer in America is over 90% preventable with the right daily habits at a young age? What the kid’s sunscreen world was missing until us was a safe, natural, all zinc sunscreen that disappears like magic on the skin. That is exactly what we created. Our non-greasy formula is designed for daily use. We are third-party tested, female founded, female owned, free of butyloctyl salicylate (which is RARE), gluten free, dimethicone free, vegan, Ghost-Face Free, 99.4% naturally derived, top rated on Yuka at 93/100, and recommended for top kid sunscreen by Just Ingredients. Our natural tint allows the zinc to disappear like magic. We are water-resistant (many natural zinc sunscreens are not), Reef Safe, Dermatologist and Pediatrician Approved, non-comedogenic tested, hypoallergenic and fragrance free. We are not hit or miss, meaning you can be confident that every line you purchase from Daily Shade will be held to our high safety standards. We are confident you will not find a better, true, all natural zinc sunscreen then us! Welcome to Daily Shade.

06/07/2024

Retail price $28. Target customers are mothers, fathers, grandparents and caregivers.

Website is www.dailyshade.com, instagram @dailyshadesunscreen where we run ads and regular posts and stories. We also promote with influencers. TikTok @daily.shade. We are launching on TikTok shop with an agency in February to be ready for spring. Our hashtags are #sunscreenperfected #naturalzincsunscreen #skincancerprevention

With ingredients on the forefront of so many people’s minds it’s clear consumers are searching and begging for safe products to use everyday. The skin is the largest organ of the body and absorbs everything you put on it One of the very common hidden dangers in most “mineral” sunscreens is an ingredient called butyloctyl salicylate. This ingredient is added to improve the feel and texture of mineral (zinc) sunscreens. But at a cost. It is a known endocrine disrupter with many potential dangers. It is not recommended to be used by children and especially children under 4 years old or by pregnant women. And yet, you will find this in most sunscreens claiming to be all mineral. We are firmly committed to being butyloctyl salicylate free. We are also the first daily wear sunscreen designed for kids! We’ve created a top rated and safe product that feels luxurious to help promote daily wear for children.

DTC via our e-commerce site and independent boutiques. Distribution country is the United Sates with hopes to distribute next in Australia.