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The competition of the cosmetics industry - Cosmoprof Awards
Pennelli Faro

Speechless

To create a flawless lip look, this collection of four lip make-up brushes is designed to outline, fill in, and touch up lip make-up, enhancing each step of the application process. The collection encompasses the Perfect Lips brush, whose shaped tip allows for both precise outlining and seamless filling, for creating bold, defined lips; the Flat Lip brush, to reach the inner corners of the lips; the Pro Lip brush, for a smooth application with creamy formulas, such as lipsticks and glosses; and the Detail Lip brush, which offers precision for achieving sharp, clean lines. The brushes are designed to be used by professionals and beauty enthusiasts alike, and chime with the trend for creating truly personalized beauty looks.

Booth Number: Selected from Miami Edition

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This product is a finalist in the category Packaging: Design & Materials of Cosmopack North America 2025

Product Headline
To create a flawless lip look, this collection of four lip make-up brushes is designed to outline, fill in, and touch up lip make-up, enhancing each step of the application process. The collection encompasses the Perfect Lips brush, whose shaped tip allows for both precise outlining and seamless filling, for creating bold, defined lips; the Flat Lip brush, to reach the inner corners of the lips; the Pro Lip brush, for a smooth application with creamy formulas, such as lipsticks and glosses; and the Detail Lip brush, which offers precision for achieving sharp, clean lines. The brushes are designed to be used by professionals and beauty enthusiasts alike, and chime with the trend for creating truly personalized beauty looks.
Product description

FOCUS: #LIPS - The lips take center stage with the #SPEECHLESS applicator collection. These applicators allow for a celebration of the art of lip makeup, providing the precision needed to #outline, fill in, and touch up with perfection. The Speechless lip brush collection offers a functional and precise approach to lip makeup, featuring four specialized brushes designed to enhance each step of the application process. The Perfect Lips brush combines two functions in one. Its specially shaped tip allows for both precise outlining and seamless filling, making it easy to achieve bold, defined lips with a single tool. The Flat Lip brush is designed to reach the inner corners of the lips, ensuring no detail is left untouched. Its flat shape helps define the lip contour and lift the corners, enhancing symmetry and creating a more refined mouth shape. The Pro Lip brush is ideal for working with creamy formulas, such as lipsticks and glosses. It ensures smooth, even application without streaking, making it perfect for those who seek a flawless, blended finish. The Detail Lip brush delivers exceptional precision, allowing for sharp, clean lines and perfect lip contours. This brush is perfect for intricate lip art or defining the lips with high accuracy. Overall, the Speechless collection responds to the growing demand for specialized tools that offer both precision and versatility. Whether for professional makeup artists or beauty enthusiasts, this range meets the need for refined lip looks with tools designed for every detail of application. The collection reflects the current trend toward personalized, high-performance beauty tools that elevate the makeup experience.

Launch date (mm/dd/yy)
03/20/2024
Price List, Target Consumer & Market Segments
Brands developing lip products.
Website and Social Channel/s
https://www.pennellifaro.com/en-ww/speachless.aspx #pennellifaro #privatelabelcosmetics #makeupbrush #cosmetica #privatelabel #perfectlips #speechless
What sets your product apart and why is it innovative and special?
The Speechless applicator collection focuses on precision and versatility for perfect lip makeup. It includes four specialized brushes, each designed for different aspects of the lip application process: The Perfect Lips brush: A dual-purpose tool for precise outlining and seamless filling, allowing you to create bold, defined lips with ease. The Flat Lip brush: Designed to define lip contours and enhance symmetry, this brush reaches the inner corners and lifts the corners for a refined, sculpted shape. The Pro Lip brush: Ideal for creamy formulas like lipsticks and glosses, this brush ensures smooth, streak-free application for a flawless, blended finish. The Detail Lip brush: Offers exceptional precision for sharp, clean lines, perfect for intricate lip art or defining lip contours with accuracy. The collection meets the demand for specialized, high-performance tools, appealing to both professional makeup artists and beauty enthusiasts. It emphasizes precision, functionality, and the trend toward personalized beauty tools that enhance the makeup experience. Whether for everyday wear or artistic lip designs, these brushes help achieve flawless results with ease.
Market positioning & distribution countries
Worldwide. Private label cosmetic applicators designed for customization by brands.

Timeline

April 7, 2025

Platform Opening

June 2, 2025

Entries closing

June 24, 2025

Finalists Announcement

July 3, 2025

Deadline for Receiving Products

July 15, 2025

Awards Ceremony
Winners Announcement