Firstmarket Co., Ltd.
Amaholic Cloud Hair Cream Mist
A leave-in hair treatment that sprays as a lightweight mist and then transforms into a rich cream formula upon contact with the hair, with this transformative effect powered by flaxseed and thixotropy technology. The flaxseed gel formula combines with botanical oils to strengthen and hydrate the hair, while thixotropic technology enables the rich cream formula to be sprayed as a fine mist. Also within the formula is Amaholic Linseed™ Oil, derived from organic flaxseeds cold-pressed in Saskatchewan, Canada, then enhanced through a patented fermentation process in Korea. This method refines the oil into micro-droplets, improving absorption and bioavailability, while helping to repair hair and retain moisture. The formula also includes hypertonic linseed, extracted using molecular press dehydration technology, which preserves over 90% of flaxseed’s nutrients. Combined with low molecular weight hyaluronic acid, camellia seed oil, avocado seed oil, and jojoba seed extract, the result is a product that provides hydration, frizz control, and a silky finish without the heaviness associated with oils, offering a fresh feel while leaving a delicate camellia floral scent. The product can be applied to dry or damp hair, before or after heat styling.
Booth Number: 12120 Section: Specialty Areas (Country Pavilion, Discover Beauty, The Beauty Vanities, Korean Beauty)
This product is a finalist in the category Hair Products of Cosmoprof North America 2025
Product Headline
A leave-in hair treatment that sprays as a lightweight mist and then transforms into a rich cream formula upon contact with the hair, with this transformative effect powered by flaxseed and thixotropy technology. The flaxseed gel formula combines with botanical oils to strengthen and hydrate the hair, while thixotropic technology enables the rich cream formula to be sprayed as a fine mist. Also within the formula is Amaholic Linseed™ Oil, derived from organic flaxseeds cold-pressed in Saskatchewan, Canada, then enhanced through a patented fermentation process in Korea. This method refines the oil into micro-droplets, improving absorption and bioavailability, while helping to repair hair and retain moisture. The formula also includes hypertonic linseed, extracted using molecular press dehydration technology, which preserves over 90% of flaxseed’s nutrients. Combined with low molecular weight hyaluronic acid, camellia seed oil, avocado seed oil, and jojoba seed extract, the result is a product that provides hydration, frizz control, and a silky finish without the heaviness associated with oils, offering a fresh feel while leaving a delicate camellia floral scent. The product can be applied to dry or damp hair, before or after heat styling.
Product Description
Cloud Hair Cream Mist reimagines hair treatment by merging science and tradition. Inspired by the traditional flaxseed gel remedy, this leave-on conditioner uses thixotropy technology to transform a flaxseed-infused cream into a fine spray—ensuring even, mess-free application and deep hydration without heaviness. It was developed for consumers frustrated by sticky oils and ineffective watery mists, offering a fresh, daily hair care solution. Through user testing and iterative concept refinement, we created a sensorial format that blends performance and ease. The result is soft, nourished hair with a delicate floral aroma that uplifts the senses.
Claims & Benefits
● Deep Nourishment: Flaxseed and botanical oils strengthen and hydrate, leaving hair soft, shiny, and healthy.
● Weightless Hydration: Thixotropic technology allows rich cream to spray as a fine mist, absorbing without heaviness.
● Even Application: Mist format ensures mess-free, even distribution from root to tip.
● No-Rinse Convenience: Use anytime—no need to rinse out, perfect for daily care or styling support.
● Frizz Control & Soft Finish: Smooths hair while enhancing natural texture and manageability.
● Delicate Fragrance: Camellia floral scent, developed by a perfumer, leaves hair lightly perfumed all day.
Technical Details
● Key Ingredients: Amaholic Linseed™ Oil (Linum Usitatissimum (Linseed) Seed Oil & Candida Bombicola/Glucose/Methyl Rapeseedate Ferment), Flaxseed Extract, Camellia Japonica Seed Oil, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed
● Formulation: This innovative leave-in treatment transforms from a rich cream into a fine mist. Upon contact with hair, it regains its viscosity—delivering deep nourishment, softness, and a healthy-looking finish without heaviness or residue.
● Functionality: Provides hydration, frizz control, and a silky finish while leaving a delicate floral scent.
● Packaging: A functional yet elegant spray bottle designed for even, controlled application. The refined beige and dark brown design conveys both minimalism and luxury, enhancing shelf appeal and user experience.
● Sustainability: Amaholic Linseed™ Oil is derived from organic flaxseeds sustainably grown in Saskatchewan, Canada. The formula is rinse-free, reducing water waste.
● Availability: Ready for market launch since March 2025.
Launch date (mm/dd/yy)
03/20/25
Price List, Target Consumer & Market Segments
● Retail Price: $24 USD.
● Target Consumer: Individuals with dry, sensitive skin and hair who seek deeply nourishing yet lightweight care. These consumers prioritize clean ingredients, visible results, and sensorial comfort. The formula is ideal for daily use, delivering hydration, softness, and resilience without heaviness or irritation.
● Market Segments:
○ Prestige Haircare & Skincare: High-performance, ingredient-focused solutions.
○ Dry & Damaged Hair Care: Gentle, moisture-rich treatments.
○ Clean & Conscious Beauty: Naturally derived, sustainably sourced formulations.
○ Luxury & Wellness Lifestyle: Beauty as part of holistic self-care.
Website and Social Channel/s
● Website: www.amaholic.com
● Instagram: @amaholic_official
What sets your product apart and why is it innovative and special?
Cloud Hair Cream Mist stands out with its unique cream-to-mist transformation, made possible by thixotropy technology. It sprays as a lightweight mist and transforms back into a cream upon contact—delivering even application, deep hydration, and a non-greasy finish. This solves the common frustrations with sticky oils and ineffective watery mists.
Inspired by the traditional flaxseed gel remedy popular on platforms like TikTok and in Middle Eastern culture, we took a modern, science-based approach. Rather than boiling flaxseed—which diminishes nutrients—we developed a process to extract and preserve its purest active components.
At the heart of our formula is Amaholic Linseed™ Oil, sourced from premium organic flaxseeds grown in Canada and fermented in Korea. This patented fermentation process enhances absorption, naturally generates glycolipids, and transforms the oil into micro-droplets for fast, non-sticky penetration. It’s rich in omega-3s and lignans, offering antioxidant, soothing, and strengthening benefits for both skin and hair.
This innovation redefines what leave-on care can be: a sensorial, high-performance treatment that’s lightweight, clean, and deeply effective. It bridges nature and science to deliver a new standard in modern haircare.
How do you promote your product on multiple channels?
As a newly launched brand in March 2025, Amaholic is building a strategic, multi-channel marketing approach to drive awareness and engagement across consumer and professional audiences.
Our first initiative includes a seeding program featuring a complete set of skin and haircare products sent to influencers and beauty professionals to generate authentic reviews and user-generated content.
We take part in major global beauty trade shows such as Cosmoprof, InterCHARM, and K-Beauty Expo, where we provide live demonstrations, distribute tailored press materials, and connect with media and buyers. These events play a key role in expanding our B2B network and global visibility.
As the brand grows, we plan to expand into social media education, retail activations, and content-driven campaigns to build long-term loyalty and awareness.
Certifications & Patents
Patent No. 10-2293879 (Korea): Method for preparing cosmetic composition comprising mixed fermented products of ester compounds; This patent covers the fermentation process used to produce Amaholic Linseed™ Oil, our key active ingredient. The process enhances absorption and efficacy by breaking down flaxseed esters through controlled fermentation, ensuring both performance and skin & hair compatibility.
How does your product meet the evaluation criteria of its category?
Amaholic Cloud Hair Cream Mist stands out across four key criteria: Innovation, Ingredients & Formulation, User Experience, and Sustainability & Ethics.
● Innovation: Our patented cream-to-mist formula redefines leave-in haircare. Powered by thixotropy technology, it transforms from a rich cream into a fine mist, then returns to its creamy state upon contact. This allows for even, mess-free application with weightless, long-lasting hydration—delivering the benefits of a traditional cream with the ease of a spray. It offers a new sensory and functional experience compared to conventional oils or watery mists.
● Ingredients & Formulation: At its core is Amaholic Linseed™ Oil, derived from organic flaxseeds cold-pressed in Saskatchewan, Canada, then enhanced through a patented fermentation process in Korea. This method refines the oil into micro-droplets, improving absorption and bioavailability, while helping to repair hair and retain moisture. The formula also includes Hypertonic Linseed, extracted using Molecular Press Dehydration (MPD) technology, which preserves over 90% of flaxseed’s nutrients. Combined with low molecular weight hyaluronic acid, it delivers deep, lasting hydration without stickiness.
● User Experience: Designed for versatile use, the mist can be applied on damp or dry hair, before or after heat styling. It absorbs quickly and leaves no residue, making it ideal for everyday care. The fine mist ensures even coverage, while the elegant floral fragrance—created by a perfumer—adds a luxurious, uplifting touch.
● Sustainability & Ethics: We use organic flaxseed, a renewable botanical resource, and formulate without harsh chemicals. All products are cruelty-free and manufactured in GMP-certified facilities, aligning with clean and ethical beauty standards.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
We prioritize eco-conscious beauty by using organic flaxseed oil and supporting sustainable farming practices. Our manufacturing facility complies with Good Manufacturing Practices (GMP), ensuring safe, ethical, and environmentally responsible production. All products are cruelty-free, reflecting our dedication to ethical beauty. Looking ahead, we plan to support environmental initiatives through donations, reinforcing our long-term commitment to a greener future.
Market positioning & distribution countries
Amaholic, our fourth brand, was launched at Cosmoprof Bologna 2025 with a focus on clean, nourishing care for dry and sensitive skin and hair. Powered by flaxseed and backed by innovative textures, the brand merges tradition with modern science.
We position Amaholic in premium channels—including department stores, beauty specialty retailers, clean beauty boutiques, and curated e-commerce platforms. Our target consumers prioritize ingredient transparency, sensorial experience, and sustainable self-care.
We are currently pursuing distribution through trusted partners in the United States, the Middle East, and Southeast Asia, with early partnerships already underway.
Desired distribution countries include Canada, Europe, and South America, where demand for clean and conscious beauty continues to grow.
Our strategy emphasizes selective expansion with partners who share our values, ensuring long-term brand integrity and strong positioning in the global market.
Timeline
April 7, 2025
Platform Opening
June 2, 2025
Entries closing
June 24, 2025
Finalists Announcement
July 3, 2025
Deadline for Receiving Products
July 15, 2025
Awards Ceremony
Winners Announcement