pH Perfector pH Reactive Nail Tint

A nail tint that creates a custom blush shade that adapts to each person’s individual nail pH, leaving behind a rosy tint. Taking inspiration from K-beauty lip tints, the tint leaves its rose tone while infusing the nails with ingredients including brightening and nourishing vitamins C and E; nourishing mastic gum oil; and silica to smooth the nails. When applied, the product’s glossy shine lasts for up to five days, while after removal nails are left looking brighter, and the pH-activated rosy glow remains. No base or topcoat is needed with the tint, which can be used to address nail discoloration while boosting nails’ overall appearance.

Flawless, fresh, and uniquely you. pH Perfector is the first-ever pH-reactive nail tint, created in response to rising consumer demand for personalized beauty. The idea began with a simple question: What if your nails could adapt to you? Inspired by K-beauty lip tints, it’s also the first polish designed to leave a rosy tint behind after removal. It reveals a custom blush shade based on your chemistry while strengthening, hydrating, and correcting with Vitamins C & E and brightening agents. No base or top coat needed. pH Perfector redefines nail care: personalized, effortless, and nourishing.

This multi benefit tint delivers personalized color and visible nail improvement in one easy step pH reactive pigments reveal your unique blush shade while Vitamins C and E nourish Mastic Gum Oil strengthens and silica smooths for a streak free finish The tint also helps neutralize nail discoloration improving overall appearance No base or top coat needed—just swipe and go The glossy shine lasts up to 5 days and after removal nails are left visibly brighter with a natural rosy tint that lingers Designed for effortless beauty it enhances your natural nails with a healthy glow while caring for them

INCI List: Ingredients: Butyl Acetate, Ethyl Acetate, Nitrocellulose, Acetyl Tributyl Citrate, Isopropyl Alcohol, Phthalic Anhydride/Trimellitic Anhydride/Glycols Copolymer, Silica,n-Butyl Alcohol, Ascorbyl Tetraisopalmitate, Calcium Aluminum Borosilicate, Caprylic/Capric Triglyceride, Water/Aqua/Eau, Tocopheryl Acetate, Pistacia Lentiscus (Mastic) Gum, Alcohol, Citric Acid, Tris(Tetramethylhydroxypiperidinol) Citrate, Tin Oxide, CI 77891 (Titanium Dioxide), CI 45380 (Red 21), CI 77491 (Iron Oxides) Two available shades: Warm Blush and Cool Blush Packaging: Iconic ORLY glass bottle with patented rubberized Gripper Cap for easy opening and Genius Brush for precise application. Sustainability: Vegan, cruelty-free, Made in USA with domestic and foreign materials.

07/15/25 at Cosmoprof (Soft Launch) The product will debut at Cosmoprof North America 2025 and be available onsite during the exhibition.

Retail Price: $13 USD (0.6 fl oz/18 mL) Target Consumer: Beauty-conscious consumers seeking effortless nail care, natural nail lovers, busy professionals, Gen Z & Millennial skincare-first shoppers. Market Segments: Mass and prestige beauty, nail care, clean beauty, wellness, and skincare-adjacent categories. Perfect for retail.

Website: www.orlybeauty.com Instagram: @orly TikTok: @orlynails Facebook: facebook.com/orly YouTube: youtube.com/orly

pH Perfector is a first-of-its-kind nail tint that creates an entirely new category: personalized nail color with lasting care. Unlike traditional polishes, it uses advanced pH-reactive technology to adjust in real time to your unique nail chemistry, revealing a custom blush tone that flatters every skin tone. But the magic doesn’t end there—after removal, it leaves behind a natural rosy tint that visibly brightens the nail for days. Informed by growing consumer demand for personalization and multi-benefit beauty, pH Perfector was designed to simplify nail routines without compromising on performance. The formula is infused with skincare-inspired ingredients like Vitamins C and E, Mastic Gum Oil, and silica, offering nourishment, strength, and smooth application in one effortless step. No base or top coat required—just swipe and go. The result is a high-gloss, streak-free finish that lasts up to five days, followed by nails that look naturally polished even after the product is gone. For natural nail lovers, minimalists, and time-starved beauty consumers, pH Perfector offers a breakthrough alternative to traditional polish. By merging smart formulation with intuitive beauty, pH Perfector redefines what nail color can be—personalized, effortless, and enduring.

To promote pH Perfector, we are developing a 360° marketing strategy designed to educate, engage, and inspire across multiple channels. Social Media & Influencer Campaigns: We are in the process of launching a multi-phase social media campaign featuring video tutorials, ingredient highlights, and real-time transformations showcasing the product’s custom blush payoff. We're collaborating with nail, skincare, and clean beauty creators on TikTok, Instagram, and YouTube to deliver authentic reviews and demonstrate its dual role as both nail color and care. Retail Activations: Later this year, we are planning exclusive in-store experiences at key retail partners to showcase the product’s pH-reactive transformation. These activations will include tester displays, product education materials, and opportunities for consumers to experience the formula in real time. Email & E-commerce: A dedicated product landing page is in development, including how-to content, ingredient callouts, and user-generated imagery. Upcoming segmented email campaigns will target consumers interested in effortless nail routines, natural beauty, and clean, multi-tasking formulas - highlighting the lasting rosy tint as a key benefit. Press, Podcasts & PR Outreach: We are preparing press mailers and pitching to editors, influencers, and podcast hosts in the clean beauty, wellness space and beyond. The outreach will focus on pH Perfector as a category-first innovation merging nail care with personalized color. Digital Education & Community Engagement: To educate consumers, we’re creating digestible, visually engaging content that lives across our e-commerce site, emails, and social platforms. This includes quick “how-to” reels, visual guides to show the unique tint payoff and benefits over time. We’re also launching the #MyPerfectTint challenge to encourage user-generated content and community connection around the product’s customizable results. Through strategic storytelling, digital-first education, and immersive retail experiences, pH Perfector is set to redefine nail care for the skincare-savvy shopper.

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Nail Products Category. pH Perfector introduces an entirely new concept in the nail category: a pH-reactive tint that adapts to your body chemistry, revealing a custom blush shade unique to each user that lasts even after removal. It delivers on color, care, and wearability - all in one effortless step. While the depth of color varies based on your pH, the undertone stays the same for a universally flattering flush. This innovation blends personalized beauty with advanced nail care. The formula is infused with Vitamins C and E, Mastic Gum Oil, and Silica to nourish, strengthen, and correct discoloration. Unlike traditional polish, it requires no base or top coat and leaves a subtle rosy tint for healthy-lookng natural nails after removal. With a clean formula, pH Perfector meets the growing demand for ingredient-conscious, skincare-first nail solutions. It’s easy to use, flattering on all skin tones, and appeals to both minimalist beauty lovers and busy consumers who want natural-looking nails without the upkeep. In redefining what nail color can be, pH Perfector stands out for its adaptability, multitasking benefits, and fresh approach to everyday nail routines. It meets key category criteria including innovation, consumer appeal, functional benefit, and ease of use - establishing a new standard for natural nail color.

We are vegan and leaping bunny certified.

pH Perfector is positioned as a hybrid nail innovation at the intersection of clean beauty and effortless self-care. Designed for skincare-first consumers, natural nail lovers, and time-conscious beauty shoppers, it delivers a custom blush tint while nourishing and correcting the nail surface. With its multi-benefit formula and pH-reactive color transformation, pH Perfector fills a unique white space in the nail category, bridging the gap between nail treatment and cosmetic color. Currently, pH Perfector is available in the United States through ORLY’s direct-to-consumer e-commerce platform and soon at select retail partners. We are in the process of expanding distribution of this product to international markets, including Canada, the UK, the European Union, Asia, Latin America and the Middle East. We are always seeking new distribution opportunities in global beauty-forward markets - regions with growing demand for clean, multifunctional beauty solutions. Our ideal retail partners include beauty retailers, e-commerce platforms, and skincare-focused concept stores. With a flexible distribution model and digital marketing support, pH Perfector is ready to meet global consumers where they are - online, in-store, and on social media.