House of B
Glutathione Face Film
A two-step mask – comprised of an ampoule and a face film, both infused with glutathione – that o^ers an anti-aging skin care ritual. The first step of the ritual is applying the ampoule to the skin. This topical is infused with ingredients including high-purity glutathione, an amino acid complex, l-cysteine, and niacinamide. After this, the glutathione face film, containing high-purity glutathione, French collagen, and a fiveflower complex, is layered over the topical. Crafted using hydrogel technology, the 1.8mm face film is also infused with microneedle technology for enhanced delivery of the ampoule and film’s active ingredients. The film is left on for between one and three hours, or overnight. The treatment’s benefits include improving skin tone, diminishing redness, improving facial firmness, reducing pore size, and enhancing surface pore firmness. The treatment is also billed as clinically proven to reverse skin aging by eight years, for a clinical-grade performance at home.
Booth Number: 9199 Section: Skin Care, Makeup & Fragrance
This product is a finalist in the category Skin & Body Care Products of Cosmoprof North America 2025
Product Headline
A two-step mask – comprised of an ampoule and a face film, both infused with glutathione – that o^ers an anti-aging skin care ritual. The first step of the ritual is applying the ampoule to the skin. This topical is infused with ingredients including high-purity glutathione, an amino acid complex, l-cysteine, and niacinamide. After this, the glutathione face film, containing high-purity glutathione, French collagen, and a fiveflower complex, is layered over the topical. Crafted using hydrogel technology, the 1.8mm face film is also infused with microneedle technology for enhanced delivery of the ampoule and film’s active ingredients. The film is left on for between one and three hours, or overnight. The treatment’s benefits include improving skin tone, diminishing redness, improving facial firmness, reducing pore size, and enhancing surface pore firmness. The treatment is also billed as clinically proven to reverse skin aging by eight years, for a clinical-grade performance at home.
Product Description
Glow Glutathione 2-Step Face Film Set was developed to bridge scientific skincare with visual, real-time results. During the development stage, consumers responded strongly to the concept of “glow” and clinical-grade performance at home. The name reflects both its whitening effect and futuristic film format. The product was designed to meet the needs of modern consumers seeking visible skin transformation. In 2024, it ranked No.1 in the mask category at Olive Young and sleeping mask category on Hwahae. The formulation and format were tested extensively before finalization to ensure consumer satisfaction, efficacy, and aesthetic appeal.
Claims & Benefits
- Clinically proven to reduce wrinkles, sagging, and pigmentation
- Improves skin elasticity, tone, and clarity
- Enhances absorption by 5x via patented dual-step system
- Instant glow effect with deep hydration
- Made with 99% high-purity glutathione
- Clinically proven to reverse skin aging by 8 years (anti-aging clinical test)
- Gentle and suitable for sensitive skin
Technical Details
- Key Ingredients: Glutathione, Niacinamide, Hyaluronic Acid, Panthenol, Adenosine
- Formulation: Two-step system: Step 1 Synergy Ampoule + Step 2 Face Film
- Packaging: Each set includes three transparent pouches housed in a premium silver outer package, symbolizing radiant skin and inner clarity.
- Design Uniqueness: Ultra-thin (1.8mm) integrated hydrogel film ensures seamless skin contact for enhanced delivery. Unlike split-type or non-woven masks, the full-face coverage provides uniform results.
- Sustainability: Materials selected for minimal irritation and lower environmental impact; components are recyclable where facilities exist.
- Patent: Registered for transdermal absorption enhancement via film application system.
- Regulatory Compliance: The product is officially registered under the U.S. FDA’s MoCRA (Modernization of Cosmetics Regulation Act), ensuring safety and transparency for the U.S. market.
- Availability: Commercialized and sold via Olive Young, department stores, and online platforms globally.
Launch date (mm/dd/yy)
December 2024
Price List, Target Consumer & Market Segments
- Retail Price: US $30 per set of 3 masks.
- Target Consumer: Anyone seeking improvement in wrinkles, dullness, and elasticity, especially women aged 25–45.
- Market Segments: Functional masks, anti-aging solutions.
Website and Social Channel/s
- Website: https://www.houseofb.net
- Instagram: https://www.instagram.com/houseofb_global/
What sets your product apart and why is it innovative and special?
Glow Glutathione 2-Step Face Film introduces a patented hydrogel film that delivers active ingredients five times more effectively than conventional masks. Unlike traditional split or sheet-type masks, it features an integrated full-face film that adheres seamlessly, maximizing skin contact and absorption. The 99% high-purity glutathione content provides brightening and anti-aging benefits, while the two-step format creates a sensorial skincare ritual. The ultra-thin hydrogel sheet, with a futuristic appearance and soothing texture, sets a new standard in luxury masking. With visible results after one use and clinically proven wrinkle-reduction effects, the product redefines functional beauty at home.
How do you promote your product on multiple channels?
Glow Glutathione is actively promoted through a 360-degree marketing approach.
- Social Media: Dynamic video tutorials, clinical before-and-afters, and dermatologist interviews are shared via Instagram, YouTube, and TikTok.
- In-store Activation: Hosted brand days, testers, and events at Olive Young, Shinsegae, Galleria, Hyundai, and Chicor provide direct consumer engagement.
- Collaborations: Strategic partnerships with skincare influencers and KOLs promote authenticity and user reviews.
- E-commerce: Product detail pages optimized with tutorials and testimonials on Coupang, Oliveyoung.com, and Amazon US.
- Public Relations: Featured in major Korean beauty magazines and online platforms.
- International Launch: Tailored B2B presentations for buyers at expos like Paris Korea Expo 2025, with support from digital catalogs and English-language assets.
- Educational Marketing: Step-by-step usage videos, ingredient spotlights, and skin science explainers targeting skincare-savvy consumers.
Certifications & Patents
- Clinical Test Certification: Proven anti-aging efficacy and non-irritation by certified Korean dermatological Institutions
- Patent: Proprietary film with transdermal absorption enhancement system
How does your product meet the evaluation criteria of its category?
This product excels in innovation, efficacy, design, and sustainability—key criteria in the functional skincare category. It delivers clinically tested anti-aging benefits, employs advanced delivery technology (5x absorption), and has a premium design using recyclable materials. With mass and selective retail presence, it meets both market demand and aesthetic innovation benchmarks. The hydrogel film format elevates skincare experience compared to standard masks, while the glutathione content offers targeted skin tone and elasticity improvement. The product meets consumer expectations for clean, effective, and indulgent skincare, while addressing broader trends in beauty-tech convergence and skin health.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
House of B is committed to responsible beauty innovation. Glow Glutathione Face Film is formulated without parabens, sulfates, or synthetic dyes. Its components are carefully selected to minimize skin irritation and environmental impact. The hydrogel material is biodegradable, and packaging is fully recyclable. The company sources high-purity ingredients from trusted partners with transparent supply chains. Manufacturing partners adhere to ethical labor standards and environmentally safe production methods. Our mission is to deliver effective skincare without compromising the planet. As part of our sustainability roadmap, we are also exploring refillable formats and reducing plastic in secondary packaging. We believe that skincare innovation should contribute to both personal and planetary well-being.
Market positioning & distribution countries
- Distribution Channel: Premium retail (Galleria, Shinsegae, Hyundai), online (Olive Young, Coupang, Chicor), B2B export.
- Available In: South Korea, with expanding presence through online global marketplaces.
- Desired Distribution: Japan (Loft, Excosme), France, United States, Southeast Asia (Singapore, Thailand), and other premium beauty retailers worldwide.
Timeline
April 7, 2025
Platform Opening
June 2, 2025
Entries closing
June 24, 2025
Finalists Announcement
July 3, 2025
Deadline for Receiving Products
July 15, 2025
Awards Ceremony
Winners Announcement