Vollie
Dream Defender Hair Oil
A formula that’s been created to protect hair before it’s touched by water, shielding it against water damage, mechanical damage from brushing or towel-drying, and environmental aggressors such as UV, heat, sea water, and pollution. The oil’s ingredients include hemisqualane, a lightweight emollient that strengthens hair fibers; Abyssinian oil, which improves elasticity and provides UV and heat protection; and olive oil, rich in antioxidants and fatty acids for deep nourishment. Created to address water damage as an overlooked cause of hair breakage, the oil is applied to dry hair before water exposure, and forms a lightweight, protective barrier that reduces cuticle swelling and fiber weakening during washing, swimming, or showering. It’s then easily rinsed out with other products. This pre-emptive approach is billed as filing a gap in hair care, focusing on damage prevention rather than post-wash repair. The formula is created without silicones, sulfates, or parabens.
Booth Number: BV10005 Section: Hair Care
This product is a finalist in the category Hair Products of Cosmoprof North America 2025
Product Headline
A formula that’s been created to protect hair before it’s touched by water, shielding it against water damage, mechanical damage from brushing or towel-drying, and environmental aggressors such as UV, heat, sea water, and pollution. The oil’s ingredients include hemisqualane, a lightweight emollient that strengthens hair fibers; Abyssinian oil, which improves elasticity and provides UV and heat protection; and olive oil, rich in antioxidants and fatty acids for deep nourishment. Created to address water damage as an overlooked cause of hair breakage, the oil is applied to dry hair before water exposure, and forms a lightweight, protective barrier that reduces cuticle swelling and fiber weakening during washing, swimming, or showering. It’s then easily rinsed out with other products. This pre-emptive approach is billed as filing a gap in hair care, focusing on damage prevention rather than post-wash repair. The formula is created without silicones, sulfates, or parabens.
Product Description
Vollie Dream Defender is the first-of-its-kind pre-water oil treatment created to solve one of haircare’s most overlooked problems, water damage. Hair is naturally hydrophobic, yet many underestimate how breakage and dryness start in the shower. During warmer months exposure to chlorine, salt and UV rays adds even more stress. Dream Defender protects hair when it’s most vulnerable before water touches it while delivering an elevated experience through its lightweight texture signature fragrance and easy rinse out. The name reflects our belief that dream hair should be accessible to all and this product is its ultimate defense.
Claims & Benefits
Vollie Dream Defender Hair Oil is a pre-wash treatment that protects hair from water damage, mechanical stress (brushing, towel-drying), and environmental factors like UV rays, heat, seawater, and pollution. Applied to dry hair, it helps reduce cuticle swelling and fiber weakening caused by water exposure, preventing dryness, breakage, and color fading. Key ingredients include Hemisqualane, a lightweight emollient that strengthens hair fibers; Abyssinian Oil, which improves elasticity and provides UV and heat protection; and Olive Oil, rich in antioxidants and fatty acids for deep nourishment. The formula supports long-term hair health and vibrancy.
Technical Details
Ingredient List: Carthamus Tinctorius (Safflower) Seed Oil, Caprylic/Capric Triglyceride, Fragrance, Crambe Abyssinica Seed Oil Phytosterol Esters, C13-15 Alkane, Olea Europaea (Olive) Fruit Oil, Macadamia Ternifolia Seed Oil.
Bottle is made of HDPE and fully recyclable.
Launch date (mm/dd/yy)
02/25/2025
Price List, Target Consumer & Market Segments
Price List: Vollie Dream Defender Hair Oil retails at $59 for 3 oz (89 ml).
Target Consumer: Licensed hairstylists, beauty professionals, and consumers seeking advanced protection against hair breakage, dryness, and environmental damage. Ideal for those focused on maintaining hair health and color longevity.
Market Segments: Professional salon market, premium mass retail, specialty beauty stores, and active consumers exposed to water, UV rays, and pollution. Designed for preventative hair care and long-term hair strength. Unique pre-wash formula protects hair before water exposure, reducing damage and improving resilience.
Website and Social Channel/s
Website:
www.vollieverse.com
Social Channels:
Instagram: @vollieverse
What sets your product apart and why is it innovative and special?
Vollie Dream Defender Hair Oil is a pioneering pre-wash treatment designed to address water damage, an overlooked cause of hair breakage and dryness. The innovation lies in its timing. Applied to dry hair before water exposure, it forms a lightweight, protective barrier that reduces cuticle swelling and fiber weakening during washing, swimming, or showering. This preemptive approach fills a critical gap in haircare, as competitors focus primarily on post-wash repair rather than prevention.
Developing this formula posed technical challenges, including creating a non-greasy, easy-to-rinse oil that effectively shields hair without buildup. Vollie’s R&D team selected sustainably sourced actives: Hemisqualane, a lightweight silicone alternative that strengthens fibers; Abyssinian Oil, rich in erucic acid to improve elasticity and UV resistance; and Olive Oil, packed with antioxidants for deep nourishment and oxidative defense. This unique blend protects hair from mechanical, environmental, and chemical stressors.
The product’s clean, cruelty-free formulation aligns with evolving consumer values, while its signature lightweight texture and fragrance enhance user experience. By combining advanced ingredient science, formulation innovation, and targeted application timing, Dream Defender stands apart as a truly forward-thinking solution for hair protection.
How do you promote your product on multiple channels?
We launched Vollie and the Vollie Dream Defender Hair Oil this year with a multi-channel strategy focused on education and engagement. We collaborate with licensed hairstylists through our Vollie Pro Program, offering exclusive discounts and product training to drive in-salon recommendations. As we expand, we will host in-person events to promote and educate, while partnering with professionals and influencers to further educate consumers. Our social media platforms (Instagram and TikTok) focus on education to build trust and awareness.
Certifications & Patents
Vollie Dream Defender Hair Oil does not currently hold formal third-party certifications. However, it is formulated to be vegan, cruelty-free, gluten-free, and color-safe. It is also free from silicones, parabens, phthalates, mineral oils, petrolatum, and sulfates (including SLS and SLES), and is suitable for all hair types. While these claims are not independently certified at this time, our manufacturing partners follow rigorous clean beauty standards. We are committed to transparency and plan to pursue official certifications as the brand grows.
How does your product meet the evaluation criteria of its category?
Vollie Dream Defender Hair Oil meets the Hair Care category criteria through its innovative positioning as a pre-water treatment, a rarely addressed yet critical step in hair protection. Unlike traditional oils or styling products, it is designed to shield hair before exposure to water, mechanical stress, and environmental factors. The lightweight, non-greasy formula blends high-performance ingredients like Hemisqualane, Abyssinian Oil, and Olive Oil to help prevent breakage, dryness, and color fade. Thoughtfully formulated without silicones, sulfates, or parabens, Dream Defender delivers both instant results and long-term benefits, setting a new standard in preventative haircare.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Vollie is committed to creating high-performance haircare with integrity. Our formulas are vegan, cruelty-free, gluten-free, and free from silicones, parabens, phthalates, mineral oils, and sulfates. These claims are based on our ingredient standards and manufacturer documentation but are not yet certified by third-party authorities. We partner with manufacturers who follow clean, responsible production practices. Our packaging is fully recyclable, and we are actively exploring ways to reduce our environmental footprint. As we grow, we’re committed to pursuing verified certifications, ethical sourcing, and building a future-forward brand that cares for both people and the planet.
Market positioning & distribution countries
Vollie is a direct-to-consumer haircare brand positioned at the intersection of professional performance and everyday ease. We are currently sold on vollieverse.com and in select salons. Our desired distribution includes expanded retail and professional salon partners within the United States. As we grow, we plan to expand into Canada, the UK, and the EU, bringing our preventative, salon-quality formulas to a broader international audience.
Timeline
April 7, 2025
Platform Opening
June 2, 2025
Entries closing
June 24, 2025
Finalists Announcement
July 3, 2025
Deadline for Receiving Products
July 15, 2025
Awards Ceremony
Winners Announcement