Aekyung Industrial Co., Ltd; Country: South Korea
AGE20'S Signature Essence Pact
Capturing a 71% concentration of essence in a foundation, this product combines skin care, UV protection, and make-up qualities. Formulated with an Aqua Pocket technology, the foundation releases essence droplets as it’s applied to hydrate the skin, nourishing while creating a dewy, radiant finish. Added to this, SPF 50+ protection prevents sun damage, while the foundation itself is formulated with three complementary tones in one shade, for an e^ect in the compact dubbed Latte Art. The tones are comprised of beige, for full coverage; white, for brightening and radiance; and gold, for an imperfectionblurring effect. All three tones blend seamlessly for a healthy-looking finish. The cushion comes in 11 shades, and its ingredients include niacinamide, hyaluronic acid, and panthenol.
Booth Number: 24129 Section: Specialty Areas (Country Pavilion, Discover Beauty, The Beauty Vanities, Korean Beauty)
This product is a winner in the category Make Up & Nail Products of Cosmoprof North America 2025
Product Headline
Capturing a 71% concentration of essence in a foundation, this product combines skin care, UV protection, and make-up qualities. Formulated with an Aqua Pocket technology, the foundation releases essence droplets as it’s applied to hydrate the skin, nourishing while creating a dewy, radiant finish. Added to this, SPF 50+ protection prevents sun damage, while the foundation itself is formulated with three complementary tones in one shade, for an e^ect in the compact dubbed Latte Art. The tones are comprised of beige, for full coverage; white, for brightening and radiance; and gold, for an imperfectionblurring effect. All three tones blend seamlessly for a healthy-looking finish. The cushion comes in 11 shades, and its ingredients include niacinamide, hyaluronic acid, and panthenol.
Product Description
A solid essence foundation that offers skincare, UV protection, and makeup—all in one compact.
Formulated with patented “Aqua Pocket” technology, it releases essence droplets upon application to deeply hydrate the skin. The double cover powder conceals blemishes, leaving your skin looking healthy and radiantly glowing.
Claims & Benefits
1. Essence-infused formula for skin-caring hydration
Infused with 71% essence, the formula hydrates and nourishes your skin while creating a dewy, radiant finish.
2. Powerful SPF 50+ for daily UV protection
Shields your skin from harmful UV rays with Broad Spectrum SPF 50+, helping to prevent sun damage throughout the day.
3. 3-in-1 Latte Art Formula for natural tone correction
The triple latte of skin beige (full-face coverage), white (brightening/radiance), and gold (Flaw-blurring effect) blends seamlessly for an even, healthy-looking complexion.
Technical Details
Water, Betula Platyphylla Japonica Juice, Dipropylene Glycol, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Phenyl Trimethicone, Niacinamide, Hydrogenated Poly(C6-14 Olefin),
Euphorbia Cerifera (Candelilla) Wax, Dimethicone, Cyclopentasiloxane, Butylene Glycol, Triisostearin, Squalane, Aloe Barbadensis Leaf Extract, 1,2-Hexanediol, Cyclohexasiloxane,
Propanediol, Aluminum Hydroxide, Cetyl PEG/PPG-10/1 Dimethicone, Polymethylsilsesquioxane, Sodium Glutamate, VP/Hexadecene Copolymer, C30-45 Alkyl Methicone, Stearic Acid,
p-Anisic Acid, Dimethicone/PEG-10/15 Crosspolymer, C30-45 Olefin, Glyceryl Caprylate, Betula Platyphylla Japonica Bark Extract, Triethoxycaprylylsilane, Glycerin, Tocopheryl Acetate, Panthenol, Ceramide NP, Stearyl Heptanoate, Myristoyl/Palmitoyl Oxostearamide/Arachamide MEA, Adenosine, Cholesterol, Sodium Hyaluronate, Polyhydroxystearic Acid, Hydrolyzed Hyaluronic Acid, Lactobacillus Ferment Lysate, Haematococcus Pluvialis Extract, Linoleic Acid, BHT, Sodium Citrate, Boron Nitride, Astaxanthin, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocopherol, Glycine Soja (Soybean) Oil, Lecithin, Ethylhexylglycerin, Disodium EDTA, Sodium Ascorbyl Phosphate, Aphanothece Sacrum Polysaccharide, sh-Polypeptide-60, Fragrance, Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Salicylate, Linalool, +/- may contain(Titanium Dioxide (CI 77891), Iron Oxide (CI 77492), Iron Oxide (CI 77491), Iron Oxide (CI 77499))
Launch date (mm/dd/yy)
11/21/24
Price List, Target Consumer & Market Segments
Priced at $26.99 USD, AGE20’S SIGNATURE ESSENCE PACT targets women in their 20s to 40s who seek radiant, natural-looking coverage with skincare benefits. Positioned within
the K-beauty and hybrid makeup segments, it offers all-in-one convenience and a dewy finish.
Website and Social Channel/s
[Amazon] https://www.amazon.com/stores/page/6CB078C8-3FEB-4515-9F61-A784FD29942F
[Instagram] https://www.instagram.com/age20s_global/
[TikTok] https://www.tiktok.com/@age20s_global
What sets your product apart and why is it innovative and special?
AGE20’S SIGNATURE ESSENCE PACT is a solid foundation infused with 71% essence, SPF 50+, and our unique Latte Art Formula—delivering hydration, UV protection, and natural tone correction in one step.
How do you promote your product on multiple channels?
We engage customers through large-scale TikTok influencer seeding and social media content that educates and connects. Our strategy blends product education with authentic user-driven storytelling across digital touchpoints.
Certifications & Patents
AGE20’S SIGNATURE ESSENCE PACT is certified as an OTC (Over-The-Counter) drug by the U.S. FDA for its Broad Spectrum SPF 50+ protection, meeting official standards for sun protection efficacy, stability, and safety.
How does your product meet the evaluation criteria of its category?
AGE20’S SIGNATURE ESSENCE PACT meets the evaluation criteria for hybrid innovation and user experience, combining skincare, sun protection, and natural coverage in one formula.
Infused with 71% essence and powered by patented Aqua Pocket™ technology, it delivers real skin benefits with a radiant, flawless finish. The unique Latte Art triple swirl design offers both tone correction and a sensorial, visually distinctive application experience.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
AGE20’S SIGNATURE ESSENCE PACT excels in hybrid innovation by combining skincare, sun protection, and foundation in one. With 71% essence, SPF 50+ protection, and a patented Aqua Pocket™ delivery system, it offers a sensorial, skin-caring experience.
The Latte Art Formula blends three tone-correcting swirls for flawless, radiant coverage—meeting both functional and design innovation criteria.
Market positioning & distribution countries
AGE20’S SIGNATURE ESSENCE PACT is available in 30+ countries, including the U.S. (Amazon, iHerb, Yesstyle, Tiktokshop, TJX, etc), China (Tmall, JD.com, etc), Vietnam (COCO Shop, etc), and Southeast Asia (Shopee, etc). We're expanding into Europe and the Middle East to grow our global presence.
Timeline
April 7, 2025
Platform Opening
June 2, 2025
Entries closing
June 24, 2025
Finalists Announcement
July 3, 2025
Deadline for Receiving Products
July 15, 2025
Awards Ceremony
Winners Announcement