TruffLuv

Indulge Truffle Mask from TruffLuv

Introducing lightweight technology and the richest infusion of Black Truffle benefits to restore dry, damaged hair in only 3 minutes. Boosted with Truffle microcapsules, it hydrates, nourishes, and leaves hair smoother, shinier and frizz-free, all with natural volume.

Booth#: 5097 Section: Hair Care

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Product Headline
Introducing lightweight technology and the richest infusion of Black Truffle benefits to restore dry, damaged hair in only 3 minutes. Boosted with Truffle microcapsules, it hydrates, nourishes, and leaves hair smoother, shinier and frizz-free, all with natural volume.
Product description
The Truffle Mask from TruffLuv is the hero product of the Indulge Collection hair care line that includes Truffle Shampoo, Truffle Leave-In Mask, and Truffle Serum. It is a potent, Truffle-rich cure for dry, damaged and color-treated hair and is the first of its kind. Uniquely made for all hair types and textures, the Black Truffle Mask outperforms to restore hair to vibrant, salon-smooth hair that is naturally hydrated and healthy. Black Truffle and a full range of nutrients and antioxidants also improve and maintain scalp health. The Mask is both sulfate free and cruelty free.
Benefits
Uniquely lightweight, the Truffle Mask penetrates deeply to elevate hair to its healthiest, silkiest and smoothest potential. The proprietary Black Truffle formula locks in moisture to restore and strengthen strands, leaving hair with a natural-looking shine and maximum manageability. Exclusive microcapsules dramatically strengthen and hydrate the hair’s inner cortex while restoring and calming delicate, protective outer cuticles to help extend the life of hair color. The Black Truffle Mask works quickly to produce immediately visible and dramatic results.
Technical Details
The Indulge Truffle Mask’s breakthrough, super-light formula is the result of years of research and development focused to develop the maximum potency of Black Truffle nutrients for the hair for unsurpassed results. Its exclusive Black Truffle microcapsules instantly penetrate hair when massaged in, releasing rich, Black Truffle extract formulated with added Vitamins A, D, and E and Omegas 3 and 6. The Mask is further boosted with dynamic and lightweight natural ingredients including Shea Butter, Linseed Oil, Wheat Germ Oil, and Olive Oil, as well as protein-rich Keratin and vitamins.
Launch Date
9.18.22
How is the brand promoted online?
The Indulge Truffle Mask and product line will be promoted online through salons, TruffLuv.com, and Amazon, as well as social media, select influencers, and the enthusiasm of professional stylists.
What makes this product innovative?
The Indulge Truffle Mask is an innovative first that introduces a proprietary lightweight formula that accelerates the potent benefits of the Black Truffle to penetrate deeper and restore dry, damaged hair faster with longer-lasting, hydrating results. It is made to work in just 3 minutes. The use of Black Truffle for hair, a first in professional salon hair care, harnesses one of nature’s richest and most nutrient-dense antioxidants. Exclusive Black Truffle microcapsules in the Truffle Mask instantly infuse hair when massaged in to give an extra boost of rich, Black Truffle extract, with added Vitamins A, D, and E and Omegas 3 and 6. Formulated for maximum effect on hair, it is further boosted by natural, omega-rich oils. This dynamic synergy has been extensively tested to ensure the finest results for all hair types and textures from straight and fine to curly or coarse. The Indulge Truffle Mask is truly unique in formula, technology and results. It is the result of the newest research that optimizes the full potential of the powerhouse Black Truffle for hair. It restores strands deeply without heaviness, and gives lightweight results for more natural-looking, vibrant hair filled with volume and bounce.

Timeline

April 8, 2022

Platform Open

June 10, 2022

Close of Entries

June 20, 2022

Finalists Announced

June 30, 2022

Deadline for Receiving Products

July 12, 2022

Awards Ceremony
Winners Announced