Element Packaging / TankLux

MOB Beauty Refillable Mascara

MOB Beauty Refillable, Recyclable, Earth_First-Element Packaging and MOB Beauty are on a mission to reduce the waste impact of one of your most frequently discarded beauty items, Mascara, so we created an endlessly refillable packaging solution.

Booth#: 58045 Section: Cosmopack

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Product Headline
MOB Beauty Refillable, Recyclable, Earth_First-Element Packaging and MOB Beauty are on a mission to reduce the waste impact of one of your most frequently discarded beauty items, Mascara, so we created an endlessly refillable packaging solution.
Product description
MOB Beauty-Refillable, Recyclable, Earth-First Mascara, made with 100% post-consumer recycled PP, is designed using 75% less packaging material than the industry standard mascara, and snaps into our endlessly refillable Mascara Capsule that’s made with 50% post-consumer recycled PET. Designed as an easy-to-use, refill without sacrificing performance or luxury!
Benefits
MOB Beauty Refillable Mascara reduce the waste impact of one of your most frequently discarded beauty items, Mascara. With the Beauty industry that generates more than 120 billion units of packaging every year, not only do most personal care and beauty products end up in landfills, their microplastics—fragments which break down into pieces smaller than five millimeters in diameter—are clogging up our oceans (14 million tons to be precise), our drinking water, and our food supply. MOB Beauty Refillable Mascara helps in reducing the amount of single-use plastics, without compromising Brand quality and value.
Technical details
MOB Mascara Refill is made with 100% post-consumer recycled PP, is designed using 75% less packaging material than the industry standard mascara, and snaps into our endlessly refillable Mascara Capsule that’s made with 50% post-consumer recycled PET.
Launch Date
10/21
What makes this packaging/formulation unique?
Simple, easy-to-refill plus made with 100% post-consumer recycled PP, is designed using 75% less packaging material than the industry standard mascara, and snaps into our endlessly refillable Mascara Capsule that’s made with 50% post-consumer recycled PET. Element Packaging and MOB help set the standards for the Beauty Industry and consumers to understand the importance of responsible sustainable packaging options.
How does it relate to the story?
A journey begins by making the first step..Joining the refill revolution and limiting the amount of packaging you buy is a strong step in the direction of reducing your impact on the planet. Working with MOB Beauty and the pactcollective.org, a non-for profit organization focused on unifying the Beauty Industry in developing viable sustainable resources while promoting "take-back" and drop-off retail locations starts the process in elminating single-use plastics.
What makes this packaging/formulation innovative?
Mascara Refill is made with 100% post-consumer recycled PP, is designed using 75% less packaging material than the industry standard mascara, and snaps into our endlessly refillable Mascara Capsule that’s made with 50% post-consumer recycled PET.

Timeline

April 8, 2022

Platform Open

June 10, 2022

Close of Entries

June 20, 2022

Finalists Announced

June 30, 2022

Deadline for Receiving Products

July 12, 2022

Awards Ceremony
Winners Announced