Solesence Beauty Science
Multicultural Magic SPF 50+, featuring Kleair™
A luxurious, medium-weight, multi-ethnicity moisturizer featuring Kleair™ — a proprietary technology that offers comprehensive protection against free radicals emitted by UVA, UVB, blue light, and pollution. Comes untinted or tinted.
Booth#: 56067 Section: Cosmopack
This product is a winner in the category Formulation of Cosmopack North America 2022
Product Headline
A luxurious, medium-weight, multi-ethnicity moisturizer featuring Kleair™ — a proprietary technology that offers comprehensive protection against free radicals emitted by UVA, UVB, blue light, and pollution. Comes untinted or tinted.
Product description
Multicultural Magic SPF 50+ is a luxurious, medium-weight moisturizer featuring Kleair™ — a proprietary technology that was in June 2022 named to be a finalist in the active ingredients category in the Cosmetics & Toiletries Allē Awards. This formula, which was specifically designed with all skin tones in mind, leaves skin feeling smooth and moisturized, while extremely high-transparency zinc oxide reduces the signs of early aging, such as fine lines, blotchiness, and an uneven skin appearance.
Benefits
Kleair™ technology-enabled claims: Medium-weight formula leaves skin feeling smooth and moisturized; Non-nano, mineral-based broad-spectrum SPF 50+ sunscreen protects the skin from 98%+ of UV radiation; Reduces pollution-induced free radicals by over 85%; Extremely high-transparency zinc oxide reduces the signs of early aging, such as fine lines, blotchiness, and an uneven skin appearance. In a clinical study after one day of use: 100% of users experienced over a 40%increase in skin’s moisture levels in just one hour and 100% of users experienced an immediate reduction in water loss, with 90% maintaining the reduction for 8 hours, demonstrating an improvement in skin’s barrier function. Other claims: Sustainably produced squalane provides moisturization and anti-aging benefits while contributing to eco-conscious branding; Vegetable glycerin and apple extract deliver superior hydration to the skin; Non-nano, Chemical-sunscreen-free, Silicone-free, Paraben-free, Fragrance-free, Cruelty-free.
Technical details
Kleair™ (pronounced “kl-EER”) is zinc oxide reinvented with extremely high transparency, a more efficient response to UV, and unparalleled free radical quenching, with the benefits of Original Active Stress Defense™. Non-nano and silicone-free, Kleair™ technology leads innovation in clean and inclusive environmental protection.
Launch Date
2021
What makes this packaging/formulation unique?
Multicultural Magic was envisioned to create a clean, inclusive, mineral-based UV protection product that was a pleasure to use. Using the unique benefits of Kleair™, a proprietary technology that is available only through Solesence products, Multicultural Magic unlocks a suite of skin health benefits from broad-spectrum, mineral-based, and non-nano UV protection, to free radical prevention, while also demonstrating moisturization benefits.
How does it relate to the story?
"Continued innovation will be essential for inspiring consumers to stay focused on healthy habits," Mintel advised (November 2020, Wellbeing 2021: Health Undefined). In the sun care space — a critical area of skin health — innovation creates an opportunity to shake up the perception of ghosting mineral filters with an elegant, truly transparent finish that's safe and effective on skin. “Beauty goals” today doesn't just mean a flawless finish. Beauty goals means looking good and feeling good with a product made with the consumer in mind. Beauty goals means accessibility and inclusion. Multicultural Magic uses cutting edge innovation to deliver beauty goals in 2022.
What makes this packaging/formulation innovative?
Before it became what it is today, Multi-cultural magic was the first Solésence market-ready product concept in 2016. Since then, we have applied research and development efforts, as well as technology innovation, to continue to refine the product and give it the best-in-class benefits suite that it has today.
Timeline
April 8, 2022
Platform Open
June 10, 2022
Close of Entries
June 20, 2022
Finalists Announced
June 30, 2022
Deadline for Receiving Products
July 12, 2022
Awards Ceremony
Winners Announced