This product is a winner in the category Makeup of Cosmoprof North America 2022
Product Headline
Two brushes in one mascara [Patent Application]
Product description
Two brushes in one mascara [Patent Application]
STEP 01. 3-LAYER Volume Brush [Brush for applying]
The 3-layer volume brush maximizes the light and rich airy-fit volume effects of volume and curling like wearing air.
STEP 02. 0.1mm Fine Hair Brush [Brush for organizing]
The PBT yarn designed and arranged in a V shape creates volume and curl naturally without clumping.
STEP 03. TRIDENT Tip [Tip for finishing up]
It can be applied to the bottom lash, root, eyebrow and hairline for an elaborate and detailed finish.
Benefits
Curling, brushing
The 3-layer volume brush adheres the formula with volume and curling, and the V-shape PBT brush brushes lashes naturally without causing clumps.
Perfect lashes that last all day
The light feeling of volume like wearing air keeps your lashes curled and voluminous with the application of airy fit volume powder.
It is an easy water-washable mascara with no irritation.
Technical Details
0
Launch Date
2021.11.01
How is the brand promoted online?
YouTube and SNS influencer Collaboration Video Production,
1+1 event production,
SNS advertising
What makes this product innovative?
This is a type of layer brush that applies neatly and without clumps.
This is a new kind of mascara whose 0.1mm fine bristles elaborately brushes each lash from root to tip.
Timeline
April 8, 2022
Platform Open
June 10, 2022
Close of Entries
June 20, 2022
Finalists Announced
June 30, 2022
Deadline for Receiving Products
July 12, 2022
Awards Ceremony
Winners Announced