Meloway

Your Way Mascara

Meloway's award-winning mascara in upgraded packaging and expanded shade range

Booth#: DBS129 Section: Discover Beauty Spotlights

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Product Headline
Meloway's award-winning mascara in upgraded packaging and expanded shade range
Product description
Super-pigmented volumizing mascara features patented adjustable brush and lightweight formula infused with lash conditioning ingredients. Instantly volumizes, lengthens, and lifts your lashes without smudging, clumping or weighing down the lashes. Now available in four universally flattering, versatile shades. Super Black for maximum drama. Cherry Cola for natural, subtle look that puts soft focus on brown eyes and accentuates blue and green eyes. Blue Jeans to make the whites of the eyes brighter. Emerald Envy to complement blue, grey and brown eyes.
Benefits
Your Way Mascara is packed with nutrients, such as hydrolyzed pea protein, argan oil, red seaweed extract and panthenol to condition and optimize the lashes.
Technical Details
Made in USA. Vegan. Cruelty-Free.
Launch Date
July 2022
How is the brand promoted online?
Meloway can be found at www.melowaymakeup.com and select retailers.
What makes this product innovative?
Your Way Mascara features patented adjustable wand, which allows anyone to apply mascara like a makeup artist, achieving fanned out lashes. In addition, patented "Helix" brush evenly coats and separates lashes for clump-free volume. The volumizing formula is packed with lash-conditioning ingredients, while the four carefully developed shades complement every eye color for different moods.

Timeline

April 8, 2022

Platform Open

June 10, 2022

Close of Entries

June 20, 2022

Finalists Announced

June 30, 2022

Deadline for Receiving Products

July 12, 2022

Awards Ceremony
Winners Announced