Swiss upcycling company Tide Ocean SA and state-of-the-art global packaging supplier Seacliff Beauty built the foundations of their collaboration: implementing sustainable solutions to push for change in the beauty industry.
Seacliff Beauty is using #tide’s premium material to create high-quality packaging made from 100% ocean-bound plastic. The final PET, PP, HDPE, and LDPE outputs are fully customizable and can be applied to a great variety of skincare, cosmetics, and hair care products. The package shown is our refillable airless jar made with #tide Ocean Material.
Ocean-bound plastic collection creates jobs in rural & developing countries
Pays fair wages & additional income
Recycling saves 52% of energy
Upcycling creates 79% less co2 emissions than production of virgin material
Protects the fauna & flora in and around our oceans
Plastic is collected from the oceans, inflows, coastlines and on uncontrolled landfills. The plastic waste is sorted, washed, shredded and shipped to one of #tide's compounding facilities. In cooperation with the Swiss University of Applied Sciences, #tide developed a mechanical process that turns ocean-bound plastic into a premium award-winning raw material made of 100% ocean-bound plastic.
What makes this packaging/formulation unique?
With the goal of protecting and cleaning up the ocean, #tide collects plastic trash which is then sorted, washed, shredded into flakes, and upcycled. The flakes are regenerated and compounded into even smaller granules to create a strong plastic where the recycled granules can live a second life as cosmetic, haircare and skincare packaging.
How does it relate to the story?
We feel that environmental consciousness is essential in the ever changing world of beauty. Sustainability has become a fundamental part of corporate responsibility and Seacliff has strived to exceed expectations by investing in research and development of environmentally friendly solutions. We are committed to using sustainable materials, greener formulation processes, and responsible packaging solutions. Seacliff Beauty continues to work towards a more sustainable future through our strong partnerships with industry change makers, such as #tide Ocean Material.
What makes this packaging/formulation innovative?
In the development phase, each packaging is carefully tested for performance to ensure the best quality. The results have shown that #tide ocean material® is a perfect replacement for virgin plastics. This can be explained by the fact that #tide’s mechanical upcycling formula is able to fully regenerate the components of ocean-bound plastic waste to a virgin level.