This product is a finalist in the category Make-up Formula of Cosmopack North America 2019
Product Headline
Natural eye shadow, with a soft, mousse texture that applies effortlessly,.
Product description
A natural mousse eyeshadow, enriched with spirulina maxima extract to help promote healthy skin.
Benefits
Spirulina Maxima extract helps promote healthy skin.
A vegan, plant based alternative to petrolatum to provide soft, silky slip and skin feel.
Technical details
- Coconut alkanes and coco-caprylate/caprate are ecocert approved, halal certified emollients sourced from vegetable oils
- Undecane and tridecane are ecocert certified, 100% renewable emollient
- Ricinus Communis Seed oil, Rhus Verniciflua Peel Cera / Rhus Succedanea Fruit Cera, Ascorbyl Palmitate, Tocopherol: Natural alternative to petrolatum to provide soft, silky slip and skin feel
-Spirulina is rich in micronutrients, including vitamins A, C and E.
Launch Date
12/19/2019
What makes this product unique?
Unique texture for a 'natural' eye shadow. Most ingredients used to achieve such texture involves using 'synthetics' like elastomers, and silicone powder.
How does it relate to the story?
With ingredients becoming more important in cosmetics, it is necessary to keep innovating and find the best ingredients possible. By incorporating natural products into our makeup assortment we hope to contribute to a better world.
Why the product is innovative?
Unique texture for a 'natural' eye shadow. Most ingredients used to achieve such texture involves using 'synthetics' like elastomers, and silicone powder.
Timeline
March 19, 2024
Platform Opening
May 31, 2024
Entries closing
June 21, 2024
Finalists Announcement
July 12, 2024
Deadline for Receiving Products
July 23, 2024
Awards Ceremony
Winners Announcement