This product is a finalist in the category Skin Care of Cosmoprof North America 2019
Product Headline
Innovative anti-aging skincare formulated with natural brown algae of Jeju Island (Ecklonia Cava Extract) made more effective with patented biotechnology
Product Description
WHEN REVIVIFYING PURE FIVE SERUM with SEANOL®, a trademarked ingredient made with patented biotechnology containing Ecklonia Cava Extracts rich in marine polyphenols from Jeju Island of Korea will help provide healthy, radiant skin.
Benefits
Healthy, Radiant Skin
Technical Details
The pure revivifying serum is formulated with only 5 simple, clean essential ingredients including SEANOL® (Ecklonia Cava Extract), Vitamin C & Hyaluronic Acid for fast absorption and effectiveness
Launch Date
06/26/2019
How the brand is promoted online?
via influencer marketing, and earned media through PR agent (The Woods & Co)
via official online website (www.whenbeautyus.com / www.whenbeauty.com)
via beauty box sampling
via social media marketing (IG+FB @whenbeautyus)
via major B2B retailer platforms (e.g. Neiman Marcus, HSN/QVC, etc)
Why the product/formulation is innovative?
Innovative anti-aging skincare formulated with natural brown algae of Jeju Island (Ecklonia Cava Extract) made more effective with patented biotechnology (from collaborating biotechnology firm - Botamedi)
Timeline
March 19, 2024
Platform Opening
May 31, 2024
Entries closing
June 21, 2024
Finalists Announcement
July 12, 2024
Deadline for Receiving Products
July 23, 2024
Awards Ceremony
Winners Announcement