This product is a finalist in the category Natural & Organic of Cosmoprof North America 2019
Inspired by hot springs from around the world that are known for their hydrating properties, this moisturizer contains natural healing ingredients, minerals, and vegan hyaluronic acid.
Blue Water Hyaluronic Moisturizer is inspired by natural hot springs, which are known for their rejuvenating properties, and natural healing elements and minerals. Hot spring inspired ingredients such as blue green sea algae and silica are included to help rejuvenate and hydrate delicate facial skin. It also utilizes other natural ingredients and minerals, antioxidants, and vegan hyaluronic acid with a low molecular weight. Both the mesmerizing blue hue and the bamboo spoon packaging represent the experience of dipping into a natural hot spring. This esthetician formulated and cruelty-free moisturizer helps your skin lock in moisture for a deep hydration.
For instant hydration, Blue Water Hyaluronic Moisturizer is formulated with low molecular vegan hyaluronic acid. Low molecular weight makes it easier to penetrate the skin to hydrate and hyaluronic acid holds 1000 times its weight in water for maximum results. Some hot spring ingredients include silica, a natural anti-inflammatory and blue green sea algae, which is high in proteins and fatty acids. It is also vegan, ethically sourced, and Leaping Bunny Certified. For each jar purchased, a portion is donated to global charities focused on creating a more sustainable tomorrow.
-Formulated by estheticians and based on Green Chemistry. -Natural mesmerizing blue hue that does not contain any artificial colors. -The vegan, low molecular weight hyaluronic acid holds 1000 times its weight in water to easily penetrate the skin. -It has a water gel texture for easy application and to mimic the water in a natural hot spring. -Silica, a natural anti-inflammatory -Blue green sea algae, high in proteins and fatty acids
How the brand is promoted online?
The brand is promoted online through the use of Influencers, bloggers, Google Ads, and Instagram Ads. Through an active social media presence, we are growing our online community, especially on Instagram, Facebook, and Youtube.
Why the product/formulation is innovative?
Not only does our Blue Water Hyaluronic Moisturizer bring the hot spring experience to your home, it is also formulated based on Green Chemistry. This approach to creating new formulations is based on sustainability and environmental impact through the use of clean ingredients. Each Passport product has a self-imposed, comprehensive ingredient ban list of toxic and harmful ingredients that are not allowed in our formulations.