This product is a finalist in the category Make-up of Cosmoprof North America 2019
NO TO SILICONES, YES TO CUCUMBERS ! LET YOUR SKIN BREATHE !
Cucumber water-based matifying foundation
1. It let your skin breathe Because it is silicone free, those liquid microplastics used in almost all the foundations of the market. 2. Soothing, refreshing, moisturizing and illuminating Thanks to its organic cucumber water formulation. 3. A perfect complexion with a naked skin feeling Matte and luminous result, light to medium coverage, without transfer. 4. Easy to use Easy to apply by fingers, brush or blender, without leaving any trace, ideal for your daily makeup routine.
We offer makeup products dedicated to complexion to make the skin more beautiful and radiant underneath a perfect makeup. We choose good ingredients out of natural and synthetic raw materials to respect the most sensitive skins and let the skin breathe. 1. Get rid off occlusive ingredients : 0% silicone and mineral oils to promote the skin balance. 2. Avoid irritation : free from phenoxyethanol, fragrance, phthalate and paraben. 3. No chemical sunscreens or nanomaterials. Even if it’s important to protect the skin from the sun, we prefer not to include SPF in our foundation.
How the brand is promoted online?
Just launched this year on Instagram, Facebook and belleradiance.com.
Why the product/formulation is innovative?
In a makeup world full of silicones and chemicals, our foundation is a pioneer as the first cucumber water-based and clean foundation. Clean makeup is still a small proportion of the makeup industry but we truly believe that our formula bring a real alternative to synthetic / chemical regular liquid foundations.