This product is a finalist in the category Make-up of Cosmoprof North America 2019
Product Headline
NO TO SILICONES, YES TO CUCUMBERS !
LET YOUR SKIN BREATHE !
Product Description
Cucumber water-based matifying foundation
Benefits
1. It let your skin breathe
Because it is silicone free, those liquid microplastics used in almost all the foundations of the market.
2. Soothing, refreshing, moisturizing and illuminating
Thanks to its organic cucumber water formulation.
3. A perfect complexion with a naked skin feeling
Matte and luminous result, light to medium coverage, without transfer.
4. Easy to use
Easy to apply by fingers, brush or blender, without leaving any trace, ideal for your daily makeup routine.
Technical Details
We offer makeup products dedicated to complexion to make the skin more beautiful and radiant underneath a perfect makeup.
We choose good ingredients out of natural and synthetic raw materials to respect the most sensitive skins and let the skin breathe.
1. Get rid off occlusive ingredients : 0% silicone and mineral oils to promote the skin balance.
2. Avoid irritation : free from phenoxyethanol, fragrance, phthalate and paraben.
3. No chemical sunscreens or nanomaterials. Even if it’s important to protect the skin from the sun, we prefer not to include SPF in our foundation.
Launch Date
10/25/2018
How the brand is promoted online?
Just launched this year on Instagram, Facebook and belleradiance.com.
Why the product/formulation is innovative?
In a makeup world full of silicones and chemicals, our foundation is a pioneer as the first cucumber water-based and clean foundation. Clean makeup is still a small proportion of the makeup industry but we truly believe that our formula bring a real alternative to synthetic / chemical regular liquid foundations.
Timeline
March 19, 2024
Platform Opening
May 31, 2024
Entries closing
June 21, 2024
Finalists Announcement
July 12, 2024
Deadline for Receiving Products
July 23, 2024
Awards Ceremony
Winners Announcement