B. Kolormakeup & Skincare S.p.A.

SILKY BLUE Mattifying Gel Primer

De-stressed face primer

Booth#: 44345 Section: Cosmopack

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Product Headline

De-stressed face primer

Product description

Silky Blue offers a solution to the needs of a society overrun by stress and the issues that come with it. It actually gives the face a new perspective, smoothing those little irregularities that tell our personal story and providing relief and a smoothed effect, ironing out signs of aging. Its silky texture is made even more lovely and appealing by a silicone-like finish achieved with polymers that - despite there being no actual silicones in the formula - have managed to emulate their texture.

Benefits

SKY BLUE is ideal for giving skin a healthier, more attractive appearance. It is ideal for correcting the dull complexion often associated with a tired face and giving makeup something to cling to. Applying Silky Blue to the face creates an excellent silky base for makeup to attach to, ensuring it stays put as you tackle the day: the result will be smoother skin, a more even complexion and day-long makeup wear. You'll see the difference!

Technical details

Marine biotechnologies have been leveraged to allow the product to work by firstly absorbing sebum resulting from excessive secretion, thus reducing that shiny effect on skin. The formula goes on to exploit the beneficial properties of Purple Tephrosia (Tephrosia Purpurea), which has numerous beneficial effects, including regulating the production of cortisol caused by an overly hectic lifestyle, activating a calming natural neuropeptide that has a positive effect on mood, and visibly increasing skin tone. In addition, it has the power to visibly increase skin radiance within the space of two weeks and reduce redness considerably.

Launch Date

03/15/2019

What makes this product unique?

Silky Blue is a gel primer with a silky, smoothing and mattifying effect. Its silky texture is made even more lovely and appealing by a silicone-like finish achieved with polymers that - despite there being no actual silicones in the formula - have managed to emulate their texture.

How does it relate to the story?

The face is the area of the body that says everything about us: the cradle of our fatigue. The place where stress, drowsiness, joy, pain and advancing age set up camp. The hunt is on, therefore, for formulations with the ability to breathe new life into a face weighed down by everyday stress, lifting it with a new-found glow: formulas with a strong sensory quality that turn application into pamper time, aromas that calm the mind and put you in a serene mood. So, the idea is to help the face by restoring calm and a relaxed feeling, allowing it to breathe with new life and delight in a long-forgotten lightness. SKY BLUE is

Why the product is innovative?

Silky Blue is a gel primer with a silky, smoothing and mattifying effect. Its silky texture is made even more lovely and appealing by a silicone-like finish achieved with polymers that - despite there being no actual silicones in the formula - have managed to emulate their texture.