This product is a finalist in the category Make-up Formula of Cosmopack North America 2019
Clean Two-phase Shiny Gloss - less than 15 ingredients - in accompliance with the main current black lists
“Simplicity, of all things, is the hardest to be copied" Minimalism as a pivotal concept; it emphasizes the fresh and natural aspect of every beauty consumer. Constantly influenced by the flow of external information and technology, they are striving for simplicity and transparency. Transparency and color have never been so close!
Dynamic Duo is a gloss with an extremely shiny lightness that is tinted with color. By mixing the two phases, the transparency and the intense color, you obtain a natural, tinted and shiny result. The texture glides on the lips, leaving them soft and hydrated, a real natural beauty concentrate. The mix of shiny oils creates an ultra-shiny and wet film, which is soft, comfortable and never sticky. The drops of color, mixed with the transparent part, give the lips a tinted look that lasts over time... An intriguing "nibbled lips" effect.
The WATER PHASE contains: • HIGH PERCENTAGE OF GLYCERINE for a wet effect and moisturizing action • FILM FORMER that makes the color shade last longer The OIL PHASE contains: • SILICONES with HIGH REFRACTIVE INDEX for a very shiny finish and pleasant to wear and extreme softness PARABEN FREE D5 FREE FRAGRANCE FREE ALCOHOL FREE EDTA FREE VEGAN
What makes this product unique?
The product has a real health and environmentally friendly focus. The potential of going minimalist, which is all about optimizing rather than taking away, and turning the objects that surround us into multi-taskers, and thus enriching them. An innovative "free from" approach, getting rid of everything we don't need: ESSENTIAL.
How does it relate to the story?
Conscientiousness is leading consumers to boost market demand for safe products by advocating "Natural" and "Pure" claims that deliver what they promise. The word on the street is "Gloss like a boss!" – but keep it natural and safe. This product's response to the technology-driven era we now live in is a striking minimalism and return to the simple things.
Why the product is innovative?
The product has a real health and environmentally friendly focus and an innovative "free from" approach.