Vitabrid

Vitabrid C¹² Deep Cleansing Shampoo Shot

A powerful proprietary blend of stabilized vitamin C and Pink Himalayan Sea Salt allows Vitabrid C¹² Deep Cleansing Shampoo Shot to synergistically remove impurities and dead skin cells as vitamin C activate in water.

Booth#: 46087 Section: Cosmetics & Personal Care

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Product Headline

A powerful proprietary blend of stabilized vitamin C and Pink Himalayan Sea Salt allows Vitabrid C¹² Deep Cleansing Shampoo Shot to synergistically remove impurities and dead skin cells as vitamin C activate in water.

Product Description

Formulated with a powerful proprietary blend of stabilized vitamin C (Vitabrid CG®) and Pink Himalayan Sea Salt, this concentrated Gel-to-Milk Scalp and Hair Pre-Shampoo Treatment activates in water to synergistically remove impurities and dead skin cells without stripping away moisture while a plant-derived oil complex helps support a healthy and balanced scalp.

Benefits

1. Stabilized vitamin C and plant-derived oil complex synergistically and deeply cleanses impurities and dead skin cells without stripping away moisture. 2. Highly enriched minerals from Pink Himalayan Sea Salt gently exfoliate and help support a healthy and balanced scalp. 3. Pre-shampoo treatment to target individual scalp concern by simply applying to wet hair in section to remove impurity build-up not removed by daily shampoo.

Technical Details

Vitabrid CG® (Active & stable vitamin C) removes dead skin cells, brightens skin, improves elasticity, skin regeneration effect, helps to improve skin condition. Celery Seed Extract soothes and moisturizes; helps fight against dandruff, itching, dryness and hyperseborrhea to provide purity and comfort to both oily and dry scalp. Pink Himalayan Sea Salt is a natural exfoliant that helps to support a healthy and balanced scalp

Launch Date

07/28/2019

How the brand is promoted online?

Vitabrid C¹² Deep Cleansing Shampoo Shot is a brand new product that will be launched at Cosmoprof North America, starting from July 28th, 2019. After a huge success in Japan, Vitabrid C¹² has started a dedicated U.S. online promotion due to the retailing start in the high-end retailer Barneys New York as their first Korean brand. Vitabrid C12 was promoted in magazines, on social media, and blogs (e.g. Vogue, New York Times, Allure, Cosmopolitan, Refinery 29, …). More recently, our brand shifted towards a “Direct To Consumer” approach in the United States.

Why the product/formulation is innovative?

Vitabrid C12 is a brand from Hyundai Bioscience Co., Ltd., a company which started in the field of cancer therapy drugs with a revolutionary Drug Delivery System (DDS) technology called Layered Double Hydroxide (LDH). Using this same LDH technology, vitamin C is delivered in between layers of zinc oxide, a skin-friendly mineral, resulting in a stabilized and highly effective form of powerful Vitamin C named Vitabrid CG that is continuously released into the deepest layers of the skin for over 12 hours. Stabilized. Continuously delivered. Deep penetrating. This is what sets the Vitabrid C¹² products apart.