This product is a finalist in the category Skin Care Packaging Design of Cosmopack North America 2019
Touch-Up Style maximized the convenience of spraying for the customers
Touch-up style. Now you can spray the pump by using only one hand with simple touch. Also instantly find the spraying direction once it is in your hand. Intuitively, it can be used the moment you take it out from the pocket or pouch
1. Checking the spraying direction is no longer required. Touch-up can be sprayed directly once you hold it in your hands. 2. With the existing product, one hand is use to hold bottle and the other to open cap, Touch-up can be used only with one hand by simple touch to open the cover 3. The nice curve lines in the mid gives you the classy feel and it fits comfortably in your hand
1. The existing product had separate cap so it can be lost or damaged. But all-in-one designed Touch-up style can be used without having worries about damaging or losing the cap. 2. Touch-up smart cover prevents unexpected leak inside pocket or pouch. 3. Implemented sensuous Touch-up structure using elasticity / Easy pressing design was implemented at the pressing point
What makes this product unique?
FIUME maximized the convenience of spraying for the customers. Traditional style atomizer had the separate cap. So you had to open and find the spraying direction by using two hands. But we made this process simpler and quicker by applying our latest unique Touch-up style. Now you can spray the pump by using only one hand with simple touch. Also instantly find the spraying direction once it is in your hand. Intuitively, it can be used the moment you take it out from the pocket or pouch. * Winner of the 2018 KWIA Design Award of the Korean Design right exhibition * Winner of the 2019 IF DESIGN AWARD, discipline product / beauty care category
How does it relate to the story?
FIUME was design by the motif of transformation. We metaphorically expressed women’s transformation after using Fiume with their perfume by transforming the round mid design to square section at the top and bottom. Not only the nice curve lines in the mid gives you the classy feel, it fits comfortably in your hand. By introducing our latest Touch-up style which allows you to open and close sensuously by using just the finger, we sensuously expressed ergonomic design.
Why the product is innovative?
1. Instantly find the spraying direction INTUITIVE USE 2. Simple and easy to use ONE HAND SPRAYING 3. Experiencing the comfort ERGONOMIC DESIGN 4. Free of damaging or losing the cap All-In-One DESIGN 5. SAFE CARRYING 6. SENSUOUS TOUCH