Crayola Beauty

Crayola beauty face crayon

Crayola encouraged customers to 'Go Play!' when they introduced color innovation to the beauty category last year. The 58 piece collection delivered 95 highly pigmented, vegan, cruelty-free shades. The range hero is the new ultra creamy multipurpose Face Crayon.

Booth#: 45067 Section: Cosmetics & Personal Care

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Product Headline

Crayola encouraged customers to 'Go Play!' when they introduced color innovation to the beauty category last year. The 58 piece collection delivered 95 highly pigmented, vegan, cruelty-free shades. The range hero is the new ultra creamy multipurpose Face Crayon.

Product Description

The multitasking Crayon can be used on eyes, lips & cheeks with highly pigmented color and an ultra creamy texture. Perfect for experimenting with color anywhere on your face. Get nostalgic with intense and shimmer colors like dandelion, mango tango, outer space and tumbleweed.

Benefits

Buildable, blendable, highly pigmented, multitasking, vegan-friendly.

Technical Details

FDA, CEE, JAPAN, CHINA compliance. Without Parabens, TEA, Preservaties, Paraffin, Paraffin Liquidum, Oils, Alcohol, Perfume, Gluten.

Launch Date

06/04/2018

How the brand is promoted online?

online retailers Asos.com and Sephora.com, instagram, Facebook

Why the product/formulation is innovative?

new approach - the tools to test, paint, draw and smudge Crayola Beauty is here to help you express yourself.