This product is a winner in the category Hair of Cosmoprof North America 2019
Product Headline
3-1 Body Wash, Shampoo and Conditioner inspired by the spirit of prohibition era bootlegging.
Product Description
This premium, all-in-one body wash from 18.21 Man Made does the work of three products - offering fortified shampoo, luxurious conditioner, and great smelling body wash that deeply cleanses while being gentle. Our exclusive oils lend themselves to a unique aroma with an enduring impression. Ginger and clove mellow to hints of coconut, French vanilla and star anise that sweeten amber, smoked tobacco, exotic woods and musk.
Benefits
The rich, sulfate-free formula binds weightless moisture to skin and hair, which won’t leave your skin greasy or your hair feeling heavy. Our fortified shower gel provides strength, gentle washing and is perfect for all hair & skin types.
Technical Details
Our all-purpose wash is a paraben-free, sulfate-free soap that is infused with Macadamia Glycerides, Hydrolyzed Quinoa, and Hydrolyzed Jojoba Esters. It is PH-balanced to leave your skin healthy and protected against free-radicals.
Launch Date
04/01/2019
How the brand is promoted online?
Social Media, Sponsored Ad's, SEO, Press and retailers such as Amazon Luxury Beauty, Macy's and Ulta.
Why the product/formulation is innovative?
A few years ago, we noticed a movement among Men. Men were actively seeking a more elevated grooming experience and the commonplace grooming goods didn't match those aspirations. Men were mostly not purchasing their shampoo and conditioner from salon professionals and we wanted to remedy that by offering a high performance, uncommon product experience that the society of Men would take pride in owning. Inspired by prohibition era bootlegging, the whiskey packaging stimulates genuine interest among men, the sweet tobacco aroma creates the emotional engagement and the high performance formula both earns and retains the customer.
Timeline
March 19, 2024
Platform Opening
May 31, 2024
Entries closing
June 21, 2024
Finalists Announcement
July 12, 2024
Deadline for Receiving Products
July 23, 2024
Awards Ceremony
Winners Announcement